Rita’s Italian Ice

Love this place! If you have never tried shaved ice before then this is the place to go to! Best Italian ice, custard, and tasty treats in town. They have specials every day, Monday-​Thursday, and they encourage you to use their rewards app. Every 7^th buy you get a FREE REGULAR ICE with the option to upgrade to a gelati. They are not open for the winter but they are open March through mid-​October. The customer service is outstanding here, have never seen any other business with customer service like Rita’s. The «treat team members» are always smiling, making your visit the best visit ever. If you have never been here before head down to them in March 2016!

The ice is good but service is painfully slow. Every order requires a series of seemingly 20 questions and a multi-​step process hunched over as you discuss it through their sliding window and sort out the confusing menu options. Not surprisingly, this takes forever. If only one window is open and there are more than five people waiting, you are better off skipping Rita’s.

I guess there is an egg shortage across the country, so unfortunately I didn’t get to try their famous frozen custard. I had a strawberry vanilla geloti… Soft serve on bottom, then frozen strawberry ice, then soft serve again. I ate it all! It was rich, creamy and delicious. Just so disappointed I couldn’t try the frozen custard.

I love love love this place! I have yet to have a bad experience. The staff is always friendly, courteous, and patient. And the results are deeeelish! I would give more stars if I could!

Had a vanilla cone with rainbow sprinkles. It was good and custard was very creamy. Staff was pleasant and attentive. Only downfalls were my cone tasted stale, and it was expensive (1 paid for 2 smalls and it was over $ 10)

I like the one in Hampton on Mercury Boulevard better because its a drive through, this is a walk up. Same taste though. The cherry italian ice tastes like they blended a whole jar of maraschino cherries and turned the mixture into a slush. Very flavorful, but anything more than a small will give you a sickening sweet feeling.

Go to Tinis if you want quality product and great customer service. Rita’s is no longer a place I will visit. Ordered small cup, blendini and gelato. Total was $ 15! Ordered cherry ice in blendini — it had strange plastic like pieces of Cherry and it. Took one taste and it was awful. Asked the girl behind the counter if I could have a different flavor. She told me that since I had tasted it they could not give me a new one. If I have not tasted it they would have given me a new one. I spoke with the manager and ask her what the difference was whether I tasted it or not. She said that they would have saved it if I have not tasted it. Asked her if they then sell it to another customer and she said no they take them home after work. Be careful what you order here you might be eating something that’s been returned — LOL! As for me I will not be returning.

This trip was the 2^nd for our family!!! We LOVE custard, the italian ice is good too. The staff at this location are friendly and helpful! Prices are a bit high, but they have a loyalty card, and give double punches on Tuesdays!!!

I bought 2 vanilla cones, one with sprinkles, and the total was over $ 10. Save your money and get the same thing at Dairy Queen down the road for $ 5.

I love Rita’s. This one is no exception, though it would be nice to have small indoor eating area (wink wink if you move locations).

YUMMY!!! My family loves custard. We used to regularly visit the location in Ghent a few years ago when we lived in Norfolk. Now that we live in Virginia Beach, we have been going here. This one is not a sit down location (like the one in Ghent). So, you walk up to the window and place your order. My kids do not mind eating it standing around or in the car. They love it too much to mind. I like their new phone app. It has a game on there that my kids play. It can earn your free ice cream! The app also serves as a punch card for your visits (again…earn free ice cream). I like the change and variety in their flavors. A great way to treat yourself on a hot day!

This update is brought to you by the new Rita’s App Loyalty card. Buy 7, get the 8^th ice for free. The app is a virtual punch card with cool sounds affects. It’s easy to download on both Apple and Andriod phones off the app store. Best of all it’s FREE!
After you complete you transaction have the app pulled up and they have the staff will have a scan code for you to complete the punch. That’s it and you can feel a little bit better when you are spending those steep ice prices. But speaking of prices, the business has posted that they have held the line this year and in some cases reduced prices.
I also like the fact that they opened this season with a NO SMOKING sign posted. Nothing against smokers, but really not appropriate to smoke around the window area where folks are on benches enjoying icy treats.
I will be enjoying Rita’s with my family all Summer long.

I’m glad I remembered this place from reading Unilocal reviews. The frozen custard is really good and the variety of ice flavors are fun and tasty. This is a great place when you need that cold and yummy treat.

This is not a sit down type of place (you order at the window), so be prepared to either sit on one of their two benches facing a parking lot, or get your icy treat to go. I’d vote for the «to go» option if you don’t want your kids to become road kill. The parking lot is pretty busy, at least when we’ve been there.
They have flavored icy treats, like a mix between Italian ice and a slushy, and there are usually about 15 flavors I’d guess? You can try as many as you want prior to ordering, and they also have frozen custard which can be ordered alone, or mixed in with their flavored ice. I don’t do dairy, but I can imagine this is quite yummy. The Alex’s lemonade flavor of the ice is quite delicious with real flecks of lemon peel. Quite refreshing on a hot day!
If you don’t have a huge appetite (or wallet) get the kids size. It’s still plenty big, and I usually can’t even finish it myself.

I like Rita’s. Do you like sugary goodness? Then here is your spot. It is a great change of pace for the warmer months of the year. If you sign up for their text message service, you will receive messages when your favorite flavor is the special of the day. Take it a step further and download the app and you can punch a ticket that leads to discounted Rita items.
It’s a great place to bring the kids and sit in the parking lot on a nice weather day just before dusk. This location is especially cool because you can take your treats down to Chix beach which is only minutes away. Just as cool as the chairs in the parking lot can be Ina nice weather day, they can be horrible on ridiculous hot days (especially if you’re like me and you sweat at the thought if movement during the summer days).
In all seriousness, get the kids and the wife, grab a Rita’s treat and take them to the beach. Let the kids run off the sugar while you and wife walk on the beach during sunset.

They need to streamline their selection. Their chocolate and vanilla frozen custard really hits the spot on a hot August night, but their menu is all over the place, with crazy flavors only available on certain items. .. I walked away confused but satisfied.

Rita’s is nice — nothing wrong with it at all… I had a nice time here with friends. The frozen custard was pretty creamy, but I’m must not a big fan of Italian ice. I would even prefer the selection of ice-​cream at Wawa over Rita’s but that’s just me. Like I said, nothing wrong with it, just not my favorite.

If you like eating pure, unadulterated sugar chilled to arctic temperatures, standing in line with unruly children, and enjoy throwing your money away, then this is the place for you to be.
I ordered a regular size Cheesecake cream ice… the consistency was nice, but it was ENTIRELY too sweet. I think they make it with skim milk, which is blasphemous to a lady like me who prefers her milk whole. Also, I didn’t quite like how they filled the cup to the very top. It’s like they wanted me to make a mess & spill the thing all over my car. I spent about $ 3 for about 7.5 edible ounces of slushy icy sugar water.
However, the cashier was extremely friendly! That bumped up my review from 2 stars to 3. She offered me plenty of samples, and when I explained that it was my first time at a Rita’s, she very helpfully and thoroughly explained the menu.
Will I come here again? No. Would I give the cashier a high-​five if I saw her around town? Yes. Will I go to Wawa instead and order a creamy, full-​fat mango crème smoothie? You bet your bottom dollar. In fact, I’m probably there right now.

On a recent trip to Orlando, we went to this amazing crushed ice spot called Seprocks… they basically sell italian ice «stuffed» with a scoop of ice cream in the middle. Oh. my. goodness. yummy! While we were there, my husband and sister’s boyfriend say «oh, this is like Rita’s Italian Ice»…I had never had Rita’s before, but had heard about it. One day while my husband were out and about running errands, I got this amazing craving for the Seprock’s treat, but knowing that going to Orlando for a quick dessert wasn’t an option, I decided to head over to Rita’s.
It took me a few minutes to really understand the menu, but you basically choose the flavoring for your shaved ice and then they put custard on the bottom and on the top of your cup. I try not to eat stuff like this too often, and thankfully, its a bit out of the way for me because it was tasty.
If you have an entertainment book, there are several coupons for buy one, get one free menu items. The small ice is about $ 4.50, but with bogo, that’s a heck of a deal!