Strategic Insights

Specialties

Strategic Insights solves marketing challenges in a way that makes it enjoyable for both our clients and our team. We operate as stakeholders and partners in our clients’ businesses and draw on a fresh mix of traditional and digital techniques – from logos to websites to commercials – to keep our clients’ brands top of mind with their customers.

History

Established in 2000.

With all due respect to Ken Burns, history can be boring.

Our history, however, is packed with jaw-​dropping marketing success stories, amazing feats of brand transformation and tales of explosive growth and expansion-​all in living color.

Of course, it’s easier to write about the past than the future, but the future is so much more exciting. Think about it – would you rather talk about how many units you sold yesterday, or how many you’ll sell tomorrow? The only reason we even mention the past is because it might offer some evidence that we’re the right team to provide brand marketing for your product or service.

Meet the Business Owner

Bill C.

Business Owner

b. Washington, D.C. Followed grandma’s roots and ended up at UNC. Followed job offer to Chicago. After Tony Bennett put his words to music in a radio jingle, decided work there was done.

Returned to NC to build big brands for small companies-​and because it was closer to Key West, ground zero for Parrotheads. Returned to UNC to teach big ideas to tomorrow’s underpaid ad hopefuls.

Distinctly recalls being influenced by ad icon-​wannabes like Goofy Grape and the walking, talking Koogle jar, which advertised products that were parity and disgusting, respectively. Abhors irrelevant celebrity spokespeople and contrived cross-​promotions. Currently admires the strategy and tagline (but not so much the executions) of Expedia’s «Travel Yourself Interesting» campaign.