Core Strategy Group

Specialties

Core Strategy Group is a strategy, marketing and communications consulting firm. We help our clients develop and activate practical solutions to win in their marketplaces. Our reputation is built on delivering transformational and actionable solutions — based on the speed and aggressiveness of our insurgent strategy model.

Our style

Bold, brave and provocative — we’re known for playing to win. And that’s the only way to succeed in today’s hyper-​competitive environment. Our approach is aggressive, entrepreneurial and growth-​centered — a critical part of success in markets that are changing at warp speed. We ask tough questions to get to better solutions. And we’re not afraid to roll up our sleeves, dig into difficult challenges and create practical solutions.

Category: Strategic Communications

History

Established in 1999.

Since 1999, Zyman Group (as we were then known) has deployed elite marketing practitioners and seasoned business strategists who know there is a better way to do marketing. And we’ve solved the most complex business problems for our clients: Including consumer companies, industrial businesses, financial services firms, medical and pharmaceutical companies, media properties, retailers, technology companies and many others.

In early 2008, Zyman Group combined Core Strategy Group, led by Chairman Scott Miller and DMG, led by Vice-​Chairman David Morey. Their cutting-​edge insurgent approach detailed in The Underdog Advantage provides speed, clarity and impact to help our clients win.

Meet the Business Owner

Scott M.

Business Owner

After graduating from Washington & Lee University in 1967, Scott Miller began a career in advertising and political consulting. As Creative Director of McCann-​Erickson in New York, where he worked for such clients as Coca-​Cola, Miller Brewing and Exxon, Mr. Miller won every major award for creative excellence in the advertising industry, including many Clio Awards and a Lion d’Or from the Cannes Film Festival.

In 1979 he founded Sawyer/​Miller Group with David Sawyer. This strategic consulting group developed communications strategy for many political campaigns, corporations and institutions. Among Sawyer/​Miller Group’s clients: Corazon Aquino, Vaclav Havel, Coca-​Cola, Microsoft, Miller Brewing, Boris Yeltsin, Drexel Burnham Lambert, Kim Dae Jung, Goldman-​Sachs, Apple Computer, Virgilio Barco, USA for Africa/​Hands Across America, Lech Walesa and The Better World Foundation. Sawyer/​Miller also advised over 40 U.S. candidates for Governor or Senator and several Presidential campaigns.