Style Motion

If you’re a fiend for designer labels — then this unassuming boutique in Paddington has you covered.
The racks are filled with the likes of Dolce & Gabbana, DKNY, Gucci, Ralph Lauren, Hugo Boss and Marc Jacobs. Unlike many of the clothes stores in Paddington, Style Motion caters for men as well as women. And yes, prices are high (as you’d imagine) but if labels are your thing then you’ll be more than happy.

When I walked into this cheerful looking shop I had no idea what was waiting for me. After reading the label on the first dress that caught my fancy (Gucci), I almost ran out of the store with my tail between my legs. These brands aren’t any more expensive than some of the other designer stores in Paddington, but they do come with a certain intimidation factor.
As I adjusted myself and tried to look as though I belonged it dawned on me that this is a lovely store and is presented very cleverly. The fact that I didn’t realise exactly what they sold before I entered shows just how casually this store comes across; not what you’d expect of a place that sells brands like Gucci. Normally I would expect large, sparsely populated stores that are mostly floor space and serve champagne for their customers. However, this shop has racks of clothes packed tightly together filling a good portion of the store; the effect is warm and welcoming.
After a bit more of a browse I realised they actually have a fairly wide range of brands, which vary in prices a fair bit — and they’re not all as frightening as I first thought.