Fratello Analog Cafe

Specialties

Analog is driven by a relentless fanaticism for coffee and a keen desire to share this passion with Calgary. Fratello Coffee Roasters & Analog want to help advance coffee culture by sourcing, roasting and sharing exceptional coffee. We want to share coffee with you, no matter if you have just discovered single origin coffee or if you have been passionate about coffee for years.

We are proud of the coffee we present and we are proud of every step of the process that it took to get to you. Our approach to coffee is to work as individually and personally as possible with the people growing and producing our coffee. We small batch roast our coffee and insure that when it reaches you it is prepared with care and respect for the process. We know that you will taste this care and attention in the cup.

At Analog you as a customer are front and center for us and we want to show you the potential of coffee to excite and challenge the palate.

History

Established in 2011.

For years we’ve worked closely with our wholesale café customers to educate them about what espresso-​based beverages are all about and help them to create excellent café experiences. But what better way to show the world our vision for what a world-​class café should be than to open one ourselves? Our cafés were created to give Fratello Coffee Roasters a direct voice to those who matters most: the people who drink and enjoy our coffee every day.

The idea of having our own café isn’t new. We’ve been talking about this concept for over 15 years, dating back to when we first purchased the roasting company from our parents in 1997. In March of 2011 we took the first step towards realizing this dream by opening Fratello’s Analog Coffee in the Calgary Farmers’ Market on Blackfoot Trail SE. In late 2012 we opened our flagship location, the stand-​alone Analog location at 740−17^th Ave SW. We’ve always believed that a coffee house should be much more than just a place to get your caffeine fix an

Meet the Business Owner

Chris and Russ P.

Business Owner

There passion for the coffee industry dates back to his high school days. Starting out with their father’s company, Custom Gourmet Coffee, Chris and his brother Jason learned the ins-​and-​outs of the coffee business from their dad, before beginning to strike out on their own. In 1991 Chris and older brother Jason founded Espuccino Imports, Southern Alberta’s master distributor for Nuova Simonelli espresso machines. In a period of only three years the brothers built the company into the third largest distributor in North America.

In 1997 Chris and Jason teamed up with their younger brother Russ to purchase Custom Gourmet Coffee from their parents and eventually changed the name to Fratello Coffee. Their goal was to provide high-​quality coffee and support to cafes and coffee drinkers in Calgary and the rest of Western Canada, while helping to usher in a new era in coffee culture.