Pure Form Salon Studio

I was very clear of what I was looking for. I should have had the stylist tell me exactly what volume of lighter she was using. Long-​short…$ 370 later my hair has highlights at the base a lighter blonde than anywhere else on my head (including some breakage). One of the things I reiterated was how I wanted to keep the integrity of my hair and this was virgin hair anyway. All I did wrong was not ask her like a babysitter exactly what she was putting on my hair. Very expensive and I am now searching for some color correction. Go back? The girl was nice… but are you kidding? That was enough to make me want to cut it off. But I have enough going on that my hair is down there on priorities in my life. I just thought from Unilocal that they could be trusted. Very sad… for me and my hair. Oh and my pocketbook. What a drag. I think they have high rent and you are paying for that as opposed to highly educated stylists.

I love my stylist Jess! She is young, vibrant and gives you the best of the best. I have no doubt that all the other stylists are just as awesome. Highly recommend this salon.

My poor, poor hair… I went to pure form in December and I am still recovering from this awful disaster and experience.
I had a lot of blonde in my hair from the summer months and wanted to transition into a nice rich red/​brown colour along with a new cut (different layers then current etc.) I put a lot of thought into this new hair style and brought about 3 different pictures for the colour and 2 for the cut, I told the stylist my concerns and my expectations, I asked questions about my hair already being in a stressed state due to the bleaching and wanted to know options of what we could do, I thought I covered my bases.
The SENIOR stylist either didn’t listen to me or just didn’t care because she was quite rude to me and the first thing she said to me was that she was glad I wanted red because it’s less work for her and that she thought my blonde was all «wrong» for me anyways. Throughout the colouring process all she kept talking about was how much she hated being a stylist and how she’s on hard times working a second job… the list went on. It was very negative chatter.
During the rinse of dye from my hair she abruptly said to me «you are going to freak out, but it’s cool because no one wants boring» I’m kind of concerned at this point but hoping for the best so when we get back to the cutting station and she removes the towel I see my worst nightmare. My hair is BLACK, and I don’t mean a dark brown. it is BLACK. Now I am not sure if she did this because she didn’t know how to mix the colours properly since my hair was already damaged from multiple blonde highlights (but hey, at least the blonde looked beautiful) but it was awful.
I tried to be numb to it and not freak out and thought well, at least this will make my hair healthy again and at least I’ll get a fresh cut… well she did not do what I wanted with the cut either, she gave me this weird 1960’s go go girl cut and style. I seriously felt that I was her worst enemy and she wanted to ruin my hair life, it was so sad.
About two weeks later, I was straightening my hair and noticed not only has my hair got even MORE damaged but it was starting to fall out and break like never before and… here is the worst part there was HUGE strips of lighter brown (from the previous blonde) still left in the back of my head. Great
I didn’t want to go back because I didn’t want her to attempt to fix it and make it worse, I didn’t want to have anything to do with them. So, that being said I haven’t been to a salon since this last appt in December, which is a big deal to me since I usually go every 6 – 8 weeks, I guess not just my hair was traumatized.
I have been trying to nurse my hair back to health over the last 5 months and it’s only now starting to show a slight change.
Please save yourself $ 200+ and go somewhere where they will appreciate your business and will not destroy your hair.

Right from the moment I phoned to make an appointment I was pleasantly surprised. When Mary answered the phone and I explained my hair and cut requirements she was very helpful in choosing what I now know was the perfect stylist. When I arrived for my appointment I was promptly greeted by the reception staff, offered a beverage and Rebecca swiftly went to work. Through a series of great questions, observations and experience, Rebecca was quick to decide on the perfect hair colour and this was followed with the best haircut I have had in years !!! Thank you so much. I left loving my whole experience and love my cut and colour more everyday. Thank you Rebecca. I will definitely be back.

What a great place!!! All of the staff are friendly and caring, waited on me hand and foot. My hair always looks 100% better than when I walked in (even from the less experienced stylists) They focus on the scalp massage when washing your hair (YES! who doesn’t love that?) Their products are great– and mainly natural.
PLUS they offer, eyebrow shaping (By Libertee– who has been dubbed the eyebrow goddess… SO TRUE) makeup services, and photography. I hope your experience is as fantastic as mine have been!

After winning a free (that’s right, FREE!) hair cut + colour while at Punk Rock Bingo Night at Ship & Anchor, I immediately booked an appointment. Located right downtown, around 5^th St and 11^th Ave, the salon is on the ground-​level floor of an old charming brick building. Upon entering the salon, I was greeted by a friendly receptionist who offered me a tea. I noticed how the space offered heaps of light from the big windows, and everything was clean and very well-​organized. I was in great hands with Crystelle, who fulfilled my request for lightening up some highlights and chopping off an inch or so of my hair. The result was better than I had even imagined, I was so pleased! Definitely would return here again. The free gift card giveaway is a great way to promote services, and really worked in my experience since I have a new fave salon!

Decided it was time to change salons/​stylists as my previous stylist moved to a far NW location. Also, I wanted a salon within walking distance from my condo in Mission AND that didn’t use Aveda products (my hair doesn’t like Aveda products). Based on reviews, I decided upon Pure Form (that uses both Davines and Bumble & Bumble products).
Pure Form didn’t disappoint me! Pure Form is a nice open space with a comfortable seating area, ample magazines and varied selection of hair products and Jane Iredale make-​up. The reception staff were nice and offered me a beverage upon arrival.
There are 4 levels of stylists with varying prices so it’s up to you what level of experience/​price point you want. Since my hair care/​style is pretty straightforward and I desperately needed a haircut, I went with a premier level stylist (check out their website for pricing). Jenna was very friendly, professional and took her time with my haircut & style. There was no rushing or cutting corners. I love my haircut and the price I paid was very, very reasonable in comparison to many other downtown salons.
I will most definitely return to Pure Form and recommend it to friends.

I followed my regular stylist when she moved to Pure Form salon. I would let Heather S. cut my hair with an X-​Acto knife under the Center Street bridge if it came to that, but fortunately she decided to move here, to a salon properly equipped with tools and running water, rather than to the dark underbelly of a major transportation route. Décor here is «urban minimal» and it’s a big, busy space. All of the staff I interacted with were pleasant and helpful. The main product line is Bumble & Bumble, which is great for getting results, and there are lots of three-​hour parking spaces nearby for anyone requiring a major hair overhaul. I’ve received lots of compliments on the work that Heather S. did during my last visit to Pure Form, so I consider myself a converted client!

After moving back to Calgary from Fort McMurray (the land of overpriced terrible haircuts) I was looking for a stylist in Calgary. I tried a few places that were good but I found the atmosphere too stuffy for my tastes (Eveline Charles). I tried pure form on a whim since it wasn’t far from my house and they offer a discount if you get a cut and highlights. When I first went to see Lindsay I was looking to do quite a drastic cut as well as blonde highlights that would need to last me through 8 weeks straight of field work. Lindsay did an awesome job, was easy to talk to and was very fast but thorough. Throughout my field work people repeatedly said the cut and colour really suited me and they wouldn’t have known my natural hair colour was so dark if I didn’t tell them. I have since gone back to Lindsay several times for colour and trims (growing my hair out for weddings before I let Lindsay chop it off again) and although it is expensive it is one luxury I will continue to afford myself.

Heather Stacy has moved from Redbloom Salon to just a few blocks east on 11 Ave. — Pure Form Salon. Heather is the best stylist in Calgary, period. Great for guys, and she styles my wife’s hair, as well. Heather is the reason we went to Redbloom and she’s the reason we’re at Pure Form. We found her on Unilocal and I’d like to return the favour. You cannot go wrong with this stylist. Highly recommended.

I used to LOVE Pure Form Salon. My hair stylist was awesome, always got my cut and style bang on.
I called to make my usual appointment, and the girl who entered it said it was perfectly fine and that they would see me on Friday. 20 minutes later I get a call from the salon, it’s the same girl saying that she didn’t realize my stylist wasn’t available for the Friday, so we rescheduled it for the Saturday. 20 minutes later again she calls me back and says she double booked my stylist for that time, so can we move it to a later time, I say fine. They call me on Saturday morning and tell me there was a mistake with the booking and no stylists are available.
After that, I didn’t go back for 6 months.
I just went back for the first time, and I was a little disappointed. My hair needed a lot of work done, new color and cut, style, deep condition. Which all went fine. The only problem was that my hair looked like I took the scissors to it in the dark with my eyes closed. Unfortunately that knocked it back down on my list.

Pure Form rescued me from a hair emergency and I am so grateful!
My friend and I were bridesmaids in a wedding on July 1. She booked us an appointment with her regular stylist (not from Pure Form) for up-​dos more than 2 months in advance because we knew it would be hard to get someone on a long weekend Sunday. The plan was to go to the stylist’s house because her salon wasn’t going to be open on July 1, and we could save a bit of money. It all sounded perfect, until the stylist cancelled on us the day before our appointment!!!
After phoning a few mall salons and finding out they didn’t open until 11 or 12 am, my friend tried Pure Form, a salon that she used to go to but hadn’t been in over a year. The receptionist remembered her and was very sympathetic to our situation. She asked around the salon and luckily a stylist volunteered to come in on her day off.
We arrived at the salon and met Lindsay at 8 am on Sunday morning because we needed to be out of there by 10 am for wedding stuff. She was in a great mood and very friendly, especially considering the time :) Lindsay listened to what we wanted and encouraged us to speak up if the style was going somewhere we did not want it to go. She did an amazing job and we both left feeling fantastic. The styles stayed put for over 16 hours, through photos in the heat and lots of dancing. My boyfriend liked my hair style so much, he suggested I do it like that every day. Yeah right — I can barely pull off a pony tail on my own…

After 4 years at another salon with another stylist who ended up moving out of the city, I had find somewhere new to go or I’d turn into Rapunzel.
I was recommended to give Pure Form, and specifically Andy, a try by my friend Angela W. After much procrastination I made an appointment. I was please to be able to get an excellent time slot for just a few days later.
Pure Form is downtown and easily accessible by transit or driving. There is a paid parking lot right next door although I imagine it is trickier to find parking during the day Mon-​Friday.
I was greeted right away as I entered and they offered to take my coat, get me a drink (the usual salon stuff). What I noticed right away was the vibe-​while everyone had that «salon» look, everyone seemed very down to earth-​not pretentious at all. Nice.
Andy was great and just like Angela said in her review, he really listens. He had great suggestions for my hair and shared his philosophies on what good hair should be-​thankfully they were in line with my thought on what «good hair» is. He was easy to talk to, funny and conversation flowed easily. This made my appointment seem much faster than it was.
It’s not cheap at Pure Form but its in line with other downtown salons. I really enjoyed the relaxed atmosphere and how friendly everyone was. Oh and my hair is great too. I’ll be back.
As a mini note the only thing I didn’t like was the no tip option on the debit machine. Not a big deal but it always amazes me when salons and spas don’t have this because it forces the customer to tell the receptionist how much you want to tip rather than privately entering it yourself. Not a biggy though

Wow!
I came here because of a Groupon purchase — I don’t live in the city but I’ll know to call ahead the next time I come to Calgary — like Angela W., I have found a stylist I enjoy and who knows how to cut hair.
Mellisa M. knows how to take a hair history, knows how to explain how to style hair once you’ve gone home, and knows how to make a person’s hairstyle compliment their face. Plus, she’s fun and interesting.
Pure Form is easy to find, with paid parking at the door. It’s design is simple and open and practical but also really beautiful. They use Bumble and Bumble products. Melissa explained why she chose the product she did to use on my hair and also why Finesse shampoo is not the best product on the market (I know, «duh», but I’m a cheapskate) — but she didn’t push me to purchase product! Little does she know (or maybe she does), the next time I’m here, I’ll buy some product just b/​c she didn’t push this time. :)
I recommend Pure Form to any and to all. You won’t regret it! :)

I just visited this salon for the first time today. I was looking for a new stylist and I found one!
Andy is a genius with hair. I love how much time he spent with me talking about what I wanted and concerns I had. He really listens… which is such a beautiful thing in a stylist.
If you are looking for someone to help you manage your locks he is your man.
I am very pleased and just needed to let everyone know. Woot!