Finlayson

When in Helsinki this is the perfect place to get your Moomin bed linen fix. I wish more of the linen was available in grown up sizes too (because clearly you never are to old for Moomin), but at least there’s always a great selection of pillow covers. Plus towels, tea towels, vanity bags etc.
The Tom of Finland-​bed linen series is pretty cool for the adventerous mind. But of course they have loads of other less flamboyant but no less adorable bed linens and towels in great quality with different prints too.
Reasonable prices.

One of Helsinki’s many charming textiles boutiques. The linens are so bright and colorful here, you’ll need to put on your sunglasses! Conveniently located on the Esplanade.

I’m old and married and have kids and an apartment. So this place is more or less heaven to me. Duvet covers are the new «come (bleep) me» heels of my life. A big day out = shopping for hand towels and accent cushions.
I enjoy the classics, and this is the place for that. My son is all about the «Elefantti» and I dig the selection of understated, quality duvets and linens. I’m not a «mixer and matcher» — it’s all white or all wrong with me. It’s easy to get a theme going and stick with it here. The selection isn’t vast but it’s pretty consistent and aligned, so I can buy a boatload of linens, throw them on their respective surfaces, and my house looks pulled together. With minimal work on my part. I can buy pillows, comforters, towels, duvets, pillow cases, cushions, cushion covers, kitchen accessories, and everything else I need here. I don’t have to go anywhere else. I like that.
The sales staff are oh so nice. Ordering through their website has resulted in some hiccups in service but the associates at the shop are helpful in sorting things out, special ordering products that are out of stock, and contacting me in a timely manner when said items arrive in shop. They have great sales, too.
I think Finlayson is a great alternative to Marimekko, which I love but which feels a bit generic to me in terms of home décor. Plus, this is a one-​stop shop for Scandinavian classics in a big, airy space with an old-​school vibe. If it was a bar, I’d go there all the time.