Benefit Cosmetics

Specialties

Mascaras, concealers and lipsticks galore, plus the best brow shaping and tinting, and facial waxing are all available at our brow bar!

Benefit knows a thing or two about brows. With over 1400 brow bars globally and over 3 million brows waxed every year, Benefit also hold the Guiness Record for the most brow waxes done in one day. The Benefit brow arch (or a brow wax between you and me) is fast, fabulous and instantly flattering. Every brow service begins with a technique called Brow Mapping, that helps us determine the ideal shape on any face.

Every Benefit Brow Bar is staffed with professionals, highly trained in the art of brow shaping, so they’re always ready to wax and tweeze, primp and please.

Come in for a free makeupper and brow-​mapping session and leave with a sample to try with any purchase made.

Laughter is the best cosmetic, so grin and wear it!

History

Established in 1976.

Founded by Jean & Jane Ford, identical twin sisters and former models, Benefit first opened in 1976 as a tiny San Francisco beauty boutique. It was there the twins combined a «double» dose of beauty know-​how with their playful sensibilities toward makeup. They created one-​of-​a-​kind products to solve their customers’ beauty dilemmas, and brought a much-​needed sense of humor to the world of cosmetics. Over 30 years later, Benefit has grown into a global brand that continues to captivate women of all ages with unique shopping experiences like the Benefit Brow Bars and Boutiques which offer a «girls club» environment where customers indulge in the legendary brow and beauty services.