Jane Asher Party Cakes & Sugarcraft in London, United Kingdom

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Telephone:	+44 20 7584 6177
Website:	www.janeasher.com
Address:	22-24 Cale Street, London, United Kingdom, SW3 3QU Chelsea
Nearby public transportation stops & stations:	750 ftKensington & Chelsea College 790 ftMarkham Street 870 ftRoyal Brompton Hospital
Categories:	Desserts Bakeries

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Bussiness info

Accepts Credit Cards	Yes
Parking	Street

Wheelchair Accessible	Yes
Dogs Allowed	No

Today

Today	9:30 am – 5:30 pm Closed now
Local time (London)	9:28 PM Friday, June 27, 2025

Business hours

Monday	9:30 am – 5:30 pm
Tuesday	9:30 am – 5:30 pm
Wednesday	9:30 am – 5:30 pm
Thursday	9:30 am – 5:30 pm
Friday	9:30 am – 5:30 pm
Saturday	9:30 am – 5:30 pm
Sunday	–

Description

Specialties

Suppliers of beautiful bespoke cakes for all occasions for customers within the United Kingdom, and the largest range of sugarcraft goods available to order via our web site worldwide, or for visitors to our shop in Chelsea. Knowledgeable and friendly staff to advise customers of all abilities.

History

Established in 1990.

The well known actress Jane Asher, who had grown up making cakes at home and continued her love for novelty cake making when she produced her own children’s birthday cakes, first opened her shop as a bespoke cake shop and tea room. Although the tea room closed some years ago, Jane developed the shop and began selling the full range of sugarcraft goods alongside the successful cake making business. Jane Asher Party Cakes & Sugarcraft is now the foremost cake-making and specialist sugarcraft shop in the United Kingdom.

Meet the Manager

David T.

Manager

Jane’s manager at the shop is David Trumper. He has been with the company since the very beginning, firstly as an assistant manager. He later helped Jane develop the sugarcraft side of the business, which he took over and managed, and had become his speciality. David is enormously knowledgeable in this field. He has been the overall manager of the shop since 2009, and is always on hand to offer advice to customers of all abilities, whether it is to do with sugarcraft equipment or ordering a bespoke cake for a special event.

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3 reviews of Jane Asher Party Cakes & Sugarcraft

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Laura Kate S.

Place rating: 3
London, United Kingdom

Having lived in London for nearly 3 years I have no idea how I just learned of Jane Asher Sugarcraft.
Most of the supplies here are imported from the US. It’s a lot of Wilton. As an American, I found this a bit comforting in that I knew what I was looking at. The prices, however, are reflective of the fact that the company has bought, imported, paid customs, and is now selling at a profit with VAT. It is EXPENSIVE for tools and the like.
Colourings, sprinkles, iridescent dust, etc. were pretty fair market prices, however. And they have nice cake boxes for transporting baked goods (the reason I found the place was actually for some simple, inexpensive, cupcakes boxes).
Even though the prices are a bit on the high side, the store does have the upper hand in that it’s a bit of a monopoly for finding such things. So it can charge as it will. Still, I’ll be going back. There were some delicious-looking candied lavender petals that need to find their way into a cake!

Whitney N.

Place rating: 3
London, United Kingdom

The only cake decorating supply store I know of in Central London that offers a pretty decent range of piping tips, food colouring, unusual cake tins, and other odds and ends related to sugar craft.
If you’re a serious cake decorator, however, the selection isn’t going to blow you away… just your basic (rather dusty) Wilton accessories and some of Ms. Asher’s own bakeware products. The best part was that the man minding the shop was very helpful and pleasant.
I came here because I’d commissioned to do a decorating job, and with the bulk of my equipment left behind in the States, I was in a serious bind… frankly, I was just grateful I found a store offering such products at all… though when I got there, the assortment was pretty disappointing and the prices were astronomically high compared to what I’ve paid in American craft stores.
If you’re in a pinch, Jane Asher will do, but if there’s any way that you can book a flight to the States and head to the local Michaels craft store… you’ll find yourself awash in an excessive variety of cake decorating and sugar craft paraphernalia — all at rock-bottom prices — if you need a bunch of stuff, the entire trip might just be cheaper that shopping here… wouldn’t surprise me if that’s what Ms. Asher does herself!

Daisy

Place rating: 4
London, United Kingdom

This is the actress Jane Asher’s cake shop on Chelsea Green. It specialises in cake and sugarcrafts, so you can pick up all sorts of icing, decorations and food colouring for a home-made birthday cake, or you can have a bespoke cake made. I ordered one for my son’s christening, and chose exactly what I wanted from a huge range of designs. I picked a vanilla sponge filled with butter cream which came beautfiully decorated and presented on a silver cake board. Great for a special occasion, but they don’t come cheap!