Mimi Fifi

If you’re looking for your favourite toy figure or childhood cartoon character then you are in the right place! I finally found my Ultraman: D
Even if you’re not looking to shop the place is worth a go. It has a nice vibe full of interesting things to look at. It’s kind of like going to a museum on a cartoon adventure! The staff in the the shop are very friendly and willing to help.

If you grew up in the eighties and nineties or if you are a young hipster that had no connection with these toys but want to appear cool this is the place for you. The store has an odd vibe mainly due to the staff who I presume are the owners. Maybe they are just put off with all of the tourists they see all day long… but for gods sake if you work at a toy shop carrying collectors memorabilia you need to expect to see excited, happy patrons and share their enthusiasm. By the way, there are no photos of the inside because you aren’t allowed to take photos… I didn’t notice the sign and was about to take a photo but was stopped by the unexpected loudspeaker announcement «No photos!»…They are watching you.

If you have a heart and any sentiment, this is a nice place to drop into.
They have small and cherishable collectables for all age groups, whether your era is Rupert The Bear, The Smurfs or Peppa Pig. Most things are under £5 so it is an easily manageable delight if someone does have meaning for you.
Most of all though was their kindness and tolerance towards the very young children doing what they do.
A beautiful soothing place.

If you’re into reviving your childhood memories then this place is perfect. For the geeky and the nostalgic Mimi Fifi offers little collectible toy figurines, old books and annuals, badges, cups, lunch boxes and pretty much anything else you can think of from your childhood days. And if you are looking for something in particular that they don’t have they’ll do their best to track one down. The prices vary from item to item depending on how collectible it is but even if your not looking to buy it can be quite a funny experience that takes you back to days of innocence.

Mimififi is a toy shop which specialises in collectible and vintage items. It’s in the heart of Notting Hill and is often quite busy for a small-​ish shop. There’s lots to look at as well as traditional toys they sell annuals, books, badges, stickers, glass, ceramics, and cool pieces like lunch boxes, and occasional pieces of clothing. Due to the nature of their pieces, their stock changes frequently. Great for a trip down memory lane.