4Cite Marketing

Specialties

4Cite Marketing, a leading data management and marketing services company, partners with marketers of many well-​known brands to develop online and offline programs that deliver profitable results. The 4Cite product suite is designed to help its clients attract and retain customers across multiple channels by leveraging comprehensive data assets and deploying delivery technologies that reach the target audience.

In order to be successful, today’s marketers have to utilize multiple channels to reach their target audiences. Email, catalogs, letters, postcards, SEO, SEM, and affiliate marketing are just a few such examples. Participating in all of these channels is tough enough but given the current fiscal environment and rising expenses, organizations are forced to coordinate contacts across channels and maximize the return on each and every contact. This pressure applies to every marketing effort and every consumer segment, with focus on maximizing return while increasing brand awareness and attracting new customers.

That’s where 4Cite can help. We feature services that allow marketers to reach their target audience in ways that were previously unavailable or too expensive to implement.

Services include List Management, Customized Web Site Display Marketing, List Brokerage, Web Site Abandonment Direct Email Marketing, List Fulfillment Services, Database and Data Enhancement Services, Email Hygiene Services, ESP Services, and OnTarget Email Optimization Marketing.

History

Established in 2010.

4Cite Marketing was launched in 2010 by the very same management team that founded ALEXA Marketing in 2006 as a business-​to-​business list fulfillment, list management and list brokerage service bureau to catalog mailers. Before that, the team also created I-​Centrix, a leading marketing database and list processing provider in the year 2000. The partners sold I-​Centrix in 2007 staying with the company through its rebranding to SolutionSet and a series of acquisitions. Then in 2010, the principals embarked on creating 4Cite.

Since its inception, 4Cite has leveraged the same database marketing and workflow management disciplines that made I-​Centrix and SolutionSet so successful. ALEXA was folded in to the 4Cite family to sustain the offline offerings which, when combined with the online real-​time data management and digital marketing deployment platform built by 4Cite’s engineers, forms a robust multi-​channel marketing suite that provides everything marketers need all under one roof.

Meet the Business Owner

Bob G.

Business Owner

Bob has over 20 years of experience in servicing direct marketers. In early 2000, he set out and founded I-​Centrix which is now part of Epsilon. Then in 2010, he co-​founded 4Cite and continues to serve as its CEO.