Took my 7 year old daughter here to get her ears pierced. The girls who did it were great. They really ‘get’ kids. My daughter has a very low pain threshold, and was nervous, but they handled the piercing wonderfully and made her feel at ease. They do both ears at the same time to minimize the trauma. It worked, my daughter didn’t flinch, and actually enjoyed the experience. The piercing is ‘free’, but you have to pay for the special piercing earrings. I think they are overpriced. We paid $ 40 for two tiny earrings. If it weren’t for the overpriced earrings, I’d give them 5 stars.