Just Act Natural LLC

Specialties

Green Goods

100% Organic Cotton T-​shirts

Safe, Non-​Toxic Toys & Baby Items

Glass & Stainless-​Steel Water Bottles

Reusable Shopping Bags

Natural Body Care

Non-​Toxic Cleaners

Housewares

Locally-​Made, Hancrafted Items

Gifts & More!

History

Established in 2009.

A nearly three-​year idea in-​the-​making, Just Act Natural has come to fruition for us, J.C. and Dianne Paustian, owners of the Fox Valley’s first all-​green, eco-​lifestyle retail store.

Just Act Natural opened on Earth Day — April 22, 2009.

The premise behind the store is to offer all green, eco-​friendly products under one roof. The store sells a variety of green goods from organic clothing, kitchenware, natural body care, non-​toxic cleaners and laundry soaps, stainless-​steel and glass water bottles, dental care, baby items and toys, gifts and more.

Meet the Business Owner

JC and Dianne P.

Business Owner

In 1996 JC moved to the Florida Keys for two years. He found a job as a buyer for a small gift shop operated by the Dolphin Research Center — a non-​profit facility for dolphins.

There, he worked and socialized with true environmentalists who possessed values and beliefs he’d never encountered before. Their beliefs rubbed off on him. He got it; he understood it: Everything’s connected. He soon found himself weaving around crabs and turtles on the road to avoid hitting them with his car. He’s been a tree hugger ever since.

Dianne was born and raised in Horicon, WI. After graduating from college, she spent 12 years as an art director and graphic designer. Dianne is the creator of the store’s brilliant logo, business cards and all promotional items. They had their first child in 2005 and decided she would be a stay-​at-​home mom.

Although Dianne has been freelancing her graphic design skills for more than 10 years, her first love and priority is being the mother of their two children.