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Specialties
Market Research
Advertising Research
Industrial Organizational Psychology
Military Research
Workforce Management and Training
Usability Testing and User Experience Studies
We are an applied research company that specializes in the business of measuring, understanding, and influencing the way people think and make decisions. We gather data, predict behavior, educate the market, and help our clients implement research results to improve their business. To put it simply: We help our clients make evidenced-based decisions to achieve key business objectives.
History
Established in 2002.
We started with a passion for research and a scientist’s need to solve problems. This worked well when «we» were just two people working in a small room with no windows. This philosophy is shared by our talented researchers who are intrinsically motivated by the desire to solve problems. Because for us it is about so much more than just answering questions and providing information — it is about doing whatever we can to help our clients achieve their goals.
Fors Marsh Group has steadily grown each year, broadening our organizational capabilities and refining our core expertise. Today, there are over 65 enthusiastic researchers and professionals on the Fors Marsh Group team who share our vision, our goals, and our exacting standards for quality work. We are extremely proud of our people, the work we have done, and the important goals that we have helped our clients achieve.