Sway

heyyyyyyyyyyy! i had credit at this store! anyone else? now they’re closed (with no notification, i might add). is there anything we can do?

Big Fan! However! As of about 2 weeks ago, they have officially closed. :(This location was like a high school shop for me.
However, they have closed. Along with the Alameda location and one San Francisco location.
I admit over the years, what has become in style have been very hipster and bland truthfully. But they were a great store none the less.
There closing sale was awesome and the girls were always helpful.

This is SUCH a cliché hipster thrift store that SCREAMS Berkeley that it’s almost sad. It’s not thrifty in price but in quality which seems flawed but ironic enough to flourish in the neighborhood. If you’re a Tumblr model, this is your spot!
The 3 star rating is because of this sexy ass burgundy-​maroon lipstick I found for $ 5.

If you’re in the market for adorable threads and darling accessories that are current but not necessarily mainstream, you’ve come to the right place.
Sway usually has some cute things (but not so much for plus sized gals), but I really like them for accessories – I love their handbags, jewelry and basically anything other than clothing, though they do have cute things.
Each Sway is a little different. This location always has awesome eyewear – in fact, I got my favorite pair here and later found the same style in a different color. Another of my fun finds here was a single stud earring.
The clothes are ok, seem to run small and remind me of Forever 21 without being so obvious if you know what I mean. Prices are reasonable, but I’ve seen marked up dollar store cosmetics here. *side eye emoji*
The salesgirls I’ve come in contact with weren’t outright rude but definitely have a «don’t give a shit» attitude and didn’t go out of their way to help. The back area/​changing room always smells like weed.
They play great music.

For being a thrifty type store, I wasn’t impressed with either their merchandise or their prices. The prices were a bit much considering what you’re getting and it was incredibly small with not a huge selection. They had a few pairs of cute shoes that I did like but nothing overly spectacular. On a plus side, I did like their rings behind the counter. But other than that there wasn’t a ton to look at, especially when compared to Buffalo Exchange or Crossroads. Rochelle E. and I walked in, looked through the entire store in about 5 minutes, and then sadly walked our empty handed.

First off, I can say that the clothes and accessories at sway are super one of a kind and super chic. However, when I went in there yesterday I got flat out ignored by the girl working there. I think she was the only one working last night and she was helping another customer, so I stood there patiently as she helped her figure out her entire wardrobe. When she however got done working with her, she went on to do register work, clean up a bit, and talk to a few other girls in the store. I understand that it can be difficult to juggle the few customers that were in there by oneself, but this girl literally ignored me. She didn’t greet me, she looked past me, and then when another customer finally told her «hey, the girl at the counter’s been waiting a long time» she finally turned to me and somewhat apologetically said, «oh hi, you should have said something.» Imagine having stood there for 20 minutes, waiting on being helped, and having someone say, oh you should have said something in order to be welcomed to the store. Ummm, I’m pretty sure that’s your job, not mine.
I’m giving it 2 stars because I at least found a cute ring.

Cute little clothing boutique that I enjoyed shopping at. They have a lot of currently trendy stuff that you see on the net or Instagram. Some things I would not necessarily wear, but I found a few gems!
The staff was super friendly and helpful. I really liked that they were all smiles and repeatedly offered help, but then left me alone when I said I was good. This made me feel totally relaxed to browse at my leisure.
Oh, I picked up a cute dress. Later on I was browsing at Therapy and came upon the exact same dress that was selling for $ 8 more. Happy about my score at Sway!

This place is GREAT. The staff is friendly, helpful and SUPER ATTENTIVE.
I walked in splattered with paint and looking damn near homeless, came out in a great outfit.
It is a bit pricey for my bargaining taste, but with service like that… who’s complaining?
(Side note: They have a chill seating area for friends, mothers, and I’d-rather-be-anywhere-but-here boyfriends.)
5 STARS FOR SERVICE, 4 STARS FOR PRICE!

A nice boutique clothing store located near the Berkeley campus. I’ve only shopped here a few times and it’s usually a hit or miss for me. There’s a lot of trendy on style clothing at this store however the pricing is a bit on the high side for me. It would make sense though because it’s a boutique store but I could imagine buying similar things at forever 21 for cheaper. Stop by and check it out, you can find some great finds sometimes! I usually spend 30 – 50 bucks each time I am here on one item. If this place doesn’t work out buffalo exchange is always conveniently located just next door.

This place has cute clothes with good sales, but I think this place really shines because of the staff. While there aren’t too many of them, they are super attentive, friendly, and are willing to dress to you up! This sort of service is normally reserved for super upscaly places, so color me impressed!
Last time I came here they took forever at the register because of some weird tag labeling issue, but the manager came in and personally gave me a 25% coupon to make up for it.
They have a nice mix of basics with weird trendy things, and a lot of good pieces can be found on sale. Worth browsing around if you’re looking to update your wardrobe on a budget!

If I’m in a time crunch, feeling like all my clothes are wrong for a casual occasion, I drive over to Sway and usually find something that will do the trick. Despite being really affordable, they’ve got a sweet range of garments for feminine, edgy, and more conventional dressers with some hipster-​y frocks tossed in as well.
Sure, they’ve got your fashion blog friendly trends for sale like crop tops, high low skirts, girly chiffon blouses, and high waisted short shorts but they also have more simple pieces with less whimsy. A mix of fun prints and graphics, many kinds of silhouettes, and a rainbow of colors. I would say that they cater to a younger demographic with less than conservative sensibilities.
Some of the merchandise is just straight up unflattering but that’s to be expected when the prices are so low. Sometimes I have trouble finding things that are long enough to suit my 6′ foot frame so if you’re tall, be sure to try things on. Treasure can be found if you dig deep enough. If not, come back a couple weeks later and a lot of the merchandise will be different.
In terms of accessories, the costume jewelry selection is fun to look through. I’ve gotten some random statement pieces from here for parties and they are pretty sturdy. I tend to avoid the bags and shoes because I like to invest in such things but they have lots to choose from. They’ve also have a variety of wallets, belts, and scarves.
Customer service is mainly good. They are very smiley and always ask if you need assistance. I never take them up on their offer but it’s nice to know that it’s always an option.
If you like good deals and disposable fashion, Sway is a good choice.

This is my 2^nd time going to Sway. The first time I went, it was at the old Concord location. I finally decided to check out this location. I was planning on going to H&M to look for something for a date, but decided to keep it local. One thing I like about Sway is that you are bound to find something you like. The sales associates are personable and great.
I ended up finding something for my date and I’m looking forward to wearing it!

This is a cute little store that sells clothes, accessories, and shoes. The prices are comparable to those of H&M and Forever 21. The quality of clothing is what you would expect for the price. All of the sales associates were helpful and there are 2 or 3 fitting rooms. There is parking available on the street. Differently the place to visit if you want to pick up something for a night out.

Been here a couple of times and each time, I have to stop myself from buying a lot of things!
Pros:
–very chic, cute clothes at affordable prices
–good variety of shoes
–different styles of clothes (think forever 21 meets urban)
–Cute dress selection
–Sales rack has lots of good options as well!
–Really nice and helpful employees!
Cons:
–They don’t carry as many sizes, and I have mostly only seen really small ones
–Somethings are still on the pricy side, but overall still affordable
I will definitely be returning! When I don’t get the chance to go to the city to find a dress or blouse for a special occasion, this is a great place to check out. Urban is usually way too pricy (one of the other only close to campus clothing shops) so Sway does a good job of letting you meet your budget while having cute clothes!

Cute clothes at affordable prices. But it wasn’t really my style because I didn’t see a lot of color in their clothes. They have a lot of neutral colored clothes.
I bought a pair of Vans-​like striped black and white canvas lace up sneakers for $ 16 though.
And the employees were really nice. So that was a plus because that was a hard quality to find among stores on Telegraph.

What a cuuuuuuute boutique. It’s like Urban Outfitters x chic but the affordable version. You’ve got to admit, how many times have you gone into Urban and had your heartbroken countless times because the cute dress you were eying was a whopping $ 89.00?
This place has so many unique, trendy finds and the prices are fair and good quality. I’ll be back!

I have heard so many great reviews of this store and decided to try it out to see what the big deal was. this location is just okay definitely not a big fan. their staff is a little bit rude and not helpful.
There is a lack of sizes if you aren’t a small then definitely just don’n bother coming in…
I asked one of the sales attendant for a bigger size like Med and she looked at me as if they didn’t carry the size…
Doubt that I will be coming back here to shop any time soon

Love this store! I would probably wear about 90% of the things in here, if only I had the money to buy them… Overall though, they have trendy clothes that aren’t as pricey as the other nearby stores (Urban, Bancroft clothing). Plus, it’s right on the way home from my class which could be seen as a very good thing or a very bad thing.
Overall: cute clothes, not too pricey, the staff is nice and helpful. It doesn’t get too crowded either!

Pretty cute stuff. Found a pair of ankle-​high, light brown, suede boots with laces and I love it!
The only thing is if I dug the whole neon-​colored, crazy 80s pattern tops and dresses, I would’ve bought so much stuff. But there’s a reason why neon colors should never come back into style; it tends to blind anyone over the age of 30.
Other than that, I thought the staff was super cool and helpful. The layout of the store was nicely organized. And the bench for trying on shoes, is a good place to sit and wait for your indecisive shopping partner.

Chic, affordable and oh so adorable. The stuff at Sway reminds me of a nicer Forever 21 and I mean that in a good way. I almost walked out of here with a cute pair of boots but knowing my feet, I need something that’s more expensive and that’s going to last. The prices are reasonable and the staff are lovely. If you’re looking for something cute that won’t cost you a fortune and you don’t want to go to the mall, you may find something at Sway.
I like the Alameda location a little better.
This guy I knew from Florida used to use sway as a slang word. I dunno about that. I always find myself browsing in here on my way to the record store.