Mermaids of Carlsbad

We stopped in this wonderful gift shop after eating lunch in the same center. They have a very good assortment of «beachy», ocean-​themed items, plus clothing, jewelry, and other items. We thoroughly enjoyed going through the store and looking at the selection. I bought two dresses, a blouse and several other items for our daughter, as well as a print with a beautiful saying for a friend. The staff was very friendly and helpful. The vast majority of the items are reasonably priced, with nothing outrageous in my view. We will definitely return when we are in Carlsbad again.

I absolutely love this little boutique. I manage a vacation rental up the road in Carlsbad for our family and I wanted to get our guests little welcome gifts upon their arrival. I had originally planned on going in Linda’s gifts, which I also love, but this store caught my eye and just drew me in. Plus I wanted to try something different so I could tell our guests about the shops in the area if they asked.
The gals who work there are incredibly sweet and accommodating. I usually am assisted by Lisa when I am there and she was so helpful in helping me pick out some little gifts for our upcoming guests explaining which items sell the best and are bought most by tourists. She explained to me that the gorgeous little Christmas ornaments are best sellers. They are reasonably priced at approx $ 8 each depending on which design you get. So that is what I went with and have ALWAYS received fantastic feedback from our guests.
Lisa and the girls who work there will always gift wrap my purchases for free so all I need to do is leave it on the bed for our guests.
This store has SO MANY cute things and I can never make it over to the side of the store that has the clothes as I get so caught up in all the gorgeous trinkets and beachy décor items they have in the first half of the store lol. Just being in there makes me feel calm and relaxed, unless I have my 3 year old with me haha.
Highly recommend this charming boutique to all!

How can you not love a store full of mermaid items? I came in looking for the perfect gift for a mermaid lover girlfriend. They have everything from jewelry, cards, clothing, toys, décor, and more. The frames were absolutely adorable and its definitely a store that you want to take your time in. There are so many hidden treasures to be found. See what I did there? Little Mermaid reference? ;)
If you are looking for a gift for a girlfriend, or any lover of the ocean– you are bound to find something here!

I love this cute little gift shop in downtown Carlsbad. They have your assortment of mermaids and beach house décor and gifts but the best part is the cute clothes. I bought a black and white chevron striped skirt that looks great. And it’s the place to go for fun birthday gifts for your girlfriends. Definitely check it out the next time you are in the village.

Great merchandise! I like the flowy romantic clothing, the whimsical bags, and the variety of gifts like scarves, jewelry, and lotions. The staff is just right-​friendly and offers help-​, but then leaves you alone unless you ask! Easy to find something delightful here!

My husband purchased an item of clothing for me for Xmas. It was costly, first of all they didn’t even wrap it up just put purple tissue paper in a very small white bag very small. He bought this 10 days before Xmas I opened on Xmas not to my liking, so a few days latter after family left called the store to find out hours they are open and to ask I am going to come in and get a refund on my credit card. They only do store credit. I said no you can’t do that. You are keeping my money in your store. Took the usual crap from the airheads there said there is nothing I want here, The clerk just took my return gave me a credit. I will never do business with them again. they could have been nice and given me a refund but chose not to. I putting it out there don’t do business with them. if you do also items must be returned in 7days. Now what kind of store is this? They are not for the customer.

Cute little boutique with a great selection of women’s skirts and clothing. Fun trinkets for gifts for friends.

Sweet little store. Found our trip Christmas ornament here (a tradition for every place we travel). Lots of things to choose from and a great place to find a unique gift.

Walking into Mermaids in the Village of Carlsbad last week was a delightful experience. We were just strolling around, my daughters and I, and the well-​lit store beckoned. So we entered. Clean, interesting, organized and full of sweet treasures and cool clothing, we became entranced as the Siren of the store sang sweet songs of sales in the back. The clothing is soft, flowing, simple, high quality and priced accordingly. My girls tried on random tops and slippers near the mirrored fitting rooms as I pawed through the 40% off rack. I found something I loved, put it on, got compliments from the store clerk and purchased it after sharing and talking easily with her. We will be going back!

Although they have a beautiful store with wonderful items and clothes, the woman working there (dark blond shoulder length hair) was incredibly rude. The first time I bought something an item didn’t fit. I brought it back with my receipt. I was told only exchanges no returns. I did not see this policy posted anywhere which was annoying. So I took my store credit and she gave me a coupon for 10% off my next visit. I came in on my next visit and put my item and the coupon on the counter and informed her of the coupon. After she rang up my item, it didn’t appear that she took the discount. I asked her and she said she didn’t see it — interesting because it was right there on the counter. She said I could use it on my next visit. Never did she apologize and say she could re-​ring it — just that I should come back. This felt lazy and not customer focused at all. I was walking out and realized that I flet like both times I brought something back, their solution was always for me to come back, rather than fix it at that time. I decided that I didn’t want to shop there again, so I turned back and asked if she could re-​ring the item with the discount because I had no intention of coming back. Instead of apologizing and trying to get my business back, she huffed as she had to re-​ring the item (about a 2 minute process, not nearly as challenging a process as she made it out to be). She never said sorry; never thanked me, never looked me in the eye. I am a local resident with the capacity to be a repeat customer vs. their tourists who make single-​stop purchases. I hope this woman is not the owner because the lack of customer care was appalling. I have told many people of my experiences and have told them not to shop there. I have bought many items in other local shops in downtown Carlsbad and they all treated me with utmost respect. Mermaids was incredibly disappointing and they have permanently lost my business.

My mom and I have browsed this shop before. We recently went to the store with the intent of purchasing an item we had seen several times. A woman came up to us while we were looking at the item and my mom simply stated that she has seen this item cheaper on QVC. The woman started a rant about how people are too lazy to go into stores and really shop and that now any idiot can sit on a couch in pajamas and shop at home. It really offended us and we decided to not purchase the item.

I collect Mermaids. and when i walked into this store! It was amazing!
They have an eclectic variety! Beautiful and classy items… I did spend some time browsing, and i love their lamps!

Love this store! Located in Carlsbad Village, it’s a shop where I can go to get gifts for friends & for myself! I could probably spend hours there just looking at everything ;)