S&A Communications

Specialties

We have more than re-​branded S&A Communications, we have enhanced our expertise and service offerings. We are a full-​service integrated marketing communications agency. We are adept at brand development, identity and activation. We’re savvy in public relations, strategic marketing, B2B marketing, consumer advertising and promotions, market research, event management, and more. At S&A Communications, we understand that the rapid evolution of the communications landscape does not alter our core mission: Build your brand with sound marketing strategy, delivered to the right audience, at the right time and via the right media and tactics, all with the goal of making a real impact on your business.

History

Established in 1982.

We often joke that we are a «young» 30-​something. In reality, nothing could be more accurate. While we are the longest continuously operating integrated marketing firm here in our market, we would not have enjoyed the success we have without evolving (and in some cases, reinventing ourselves) along the way.

After successful stints as a journalist, public information officer and public relations executive, Ron Smith, APR founded Smith & Associates in 1982 with only two employees. From the start, he focused on cutting through the clutter found at many large agencies in order to focus on a more customized approach to meeting each client’s needs. Indeed, our first client remains a client to this day.

To better reflect our scope of offerings, S&A Cherokee’s PR/​marketing division was re-​branded as S&A Communications in 2014. The company continues to offer award-​winning public relations, creative, digital, photography and event planning services.

Meet the Business Owner

Chuck N.

Business Owner

Norman’s background includes experience in public relations, marketing, crisis communication, social media, branding, association management and economic development. In addition, he has been directly involved with economic development & infrastructure planning through a number of Intercity Visit projects across the United States and Canada.

Norman is an accredited member of PRSA and has held leadership roles with locally and nationally. He was named to PRSA’s Counselors Academy in 2008 & in 2013 he was appointed to serve on the executive committee. He was appointed to the Cary Chamber of Commerce board of directors in 2013 as vice chair of Economic Development and now serves as Chair-​elect.

Norman earned his B.A. in communication with a concentration in Public Relations from North Carolina State University. He later completed the Organizational Management Institute at the College of Charleston. He received the Business Journal’s 40 under 40 Leadership Award in 2009.