Pure Frozen Yogurt

Now called Nuyo, nothing but the name has changed. Still good, groovy stools, hot firemen. Thank you.

I’m on a quest for the best green tea flavor at ALL these proclaimed frozen yogurt places… and this place is so far the worst. Well, out of the two places I’ve sampled :) I gave my husband a spoonful and he thought it was rancid!
I gotta give them some stars for the cleanliness, the coconut jelly, and lychee.

After munching on some phở in the same center we decided to try out the yogurt at this place.(Not such a good idea after being stuffed with a large bowl of phở).
Quality of the yogurt here is alright but it lacks flavor and just doesn’t taste as bomb as places like Yogurt World, but it still edible.
Their toppings section is quite clean though and very organized and easy to pick out the toppings you want. Service here is awesome and the staff is very nice.
Its funny cuz my friend and I both weighed in our cups and they were both charged exactly $ 4.44, so the total of the bill was $ 8.88, which are lucky numbers in Chinese :)

Mmmm! Leading rivalry to Yogurt World, but surpasses Yogurt World in cleanliness and toppings, and overall atmosphere and appearance.
Pure has recently changed their name to Nuyo, for Nutritious Yogurt

This place made me happy again after a disapointing dinner. The entire experience was good except for when the teenage worker busted this poor guy behind me for taking a lick out of his cup as he waited to pay.
Idea for a great combo?
–plain tart/​blueberry yogurt with gummi bears and coconut jellly cubes. Yummy!!!

This place is now called Nuyo.
I’m really impressed with this froyo place. It’s ALWAYS clean. workers are always making sure all toppings are well stocked. The selection of both frozen yogurts and toppings are awesome. Ample parking are available. I’m really glad that there’s a GOOD froyo place in east Chula Vista.

Like the other reviewers mentioned, it’s called Nuyo now. The quality of the yogurt the same as Yogurtworld, in my opinion, but with maybe 2 less yogurt machines, but they make up for it by showing old school music videos on several flat screen TVs. The décor is also nicer than yogurtworld, and the company is environmentally conscious. They use recyclable cups and their napkins are made from recycled materials. It’s less gas to get here from where I live AND you never have to worry about finding parking!

For all you picky yogurt eaters, this is your sanctuary. Pure has a vast selection of yogurt flavors to chose from. Whether you like your yogurt on the fruity side or on the creamy side – they have it all and in between. The best part about it: you get the pick your own toppings. From mochi, nuts, fruits, chocolates and cereals, add as many or as little toppings you want. You pay by the ounce so it can be a little pricey (the more yogurt and toppings you add, the more expensive it is) but here’s a tip: Yogurt is very filling, so chose a small cup and don’t fill it all the way. And chose topping that are not heavy (nuts and such) but chose light toppings (cereals, etc.). This is definitely food – the way you want it.

for the longest time i wanted to come try this place out but i wasnt wooed definetly stick to going up north to get my yogurt fix, and the girl helping me at the counter wasnt very pleasant either. ohwell. NEXT

I have to say about the cleanest fro-​yo place I have been to yet. We were down in CV having dinner with some friends when I ran into a new yogurt place so we had to stop.
All the toppings are nice, neat and clean and the flavors of yogurt have a great range of selection.
I got my favorite peanut butter and cookie dough… but to my surprise when I got to the topping bar there was toasted coconut! I LOVE that stuff. So, next time I go back I will get vanilla and toasted coconut… YUM!

It’s all about that white, creamy, melt in your mouth oohhh so yummy goodness. It gives me shivers and tingles whenever I savor it in my mouth. I love it when it melts all over my tongue. Even with its tarty flavor, I keep finding myself going back for more.
It’s all about the fro-​yo, yo! What else could I be talking about?
It’s a hot day and nothing can make me happier than stopping at Pure Frozen Yogurt for my favorite mix. The place is in my neck of the woods. It’s clean. Service is friendly. What else can you ask for?
What I like about the most about this place is that it’s eco-​friendly, strives to use locally grown organic produce and offers a new flavor every month.

MMMMM. Reminiscent of the place I normally go to in SF, but about 100 times better. Acai flavored yogurt? Coconut jelly and lychee toppings?
Really now?
Selve serve. There are onyl two things that I can say I’m not a fan of: sometimes the fruit is too chunky, and they don’t have kiwi! But seriously, LYCHEE and COCNUT JELLY!

One of the better FroYo places I’ve been too. So yummy! Hubby and I love this place. It is self-​serve with lots of choices. This place is in a large shopping center so there is lots of parking. It is always busy, so be prepared for a short wait and/​or no where to sit.

On this hot night, this hit the spot. I was kinda skeptical of a «self serve» frozen yogurt place. When it is self serve, it really is self serve. You get your cup, pull the lever for your frozen yogurt flavor you want, put your toppings on… Genius business concept because business owner really has no need for «skilled» employees… just people who know how to use a scale and ring you up… and clean.
But the employees were all great and very nice, a ton of toppings to choose from including fresh fruit (which I love but some people dont like for some reason… seriously, gotta try it). Dude, they even got lychee and some other «asian» influenced toppings.
Sat there eating the yogurt and enjoyed the music videos they played. At the time, they were playing old school Hip Hop videos… THAT WAS AWESOME! That just made my frozen yogurt THAT much better. Shoot, eating the yogurt and watching the video of Blacksheep’s «This or That»… even JJ Fad’s Supersonic! My only complaint was that they didnt play Skee Low’s «I wanna be a baller». .. hahaha
But back to the Pure, very good and would go back again!

We all know that paying for gas just plain sucks. So when you live in the Southbay and want some good yogurt but don’t want to drive too much where are you gonna go? Yogurt World? Nopes, we’ve got Pure Frozen Yogurt! And you know what? You’re not settling when you go here, you’re actually going to a better place!
First off, parking. Everyone who’s been to Yogurt World knows about the parking situation. There’s hardly any parking there EVEEEEERRRRRR. Over at Pure Frozen Yogurt there’s plenty of parking, no driving around the parking lot 5 times and still not finding a spot. I mean dude, how am I gonna get any froyo if I can’t even park!
Second off, toppings. Dude, there may be less flavors of yogurt, available here than at Yogurt World, but who cares when there’s like three times as many toppings! I mean man, the possibilities, seriously. Yogurt World’s got nothing on this place in regards to toppings. I’m thinking of getting green tea yogurt with lychees, mochi, and some cereal for crunch the next time I come here. I gotta come over again to get more ideas haha, soooo many possibilities.
Third off, cleanliness and décor. It’s SO much cleaner here then over at Yogurt World, and it really just looks a lot nicer, a more hip feel to it, old school 90’s music video’s playing, it’s just cool. Eat your yogurt and kick back to some old school jams.
I’d choose coming here over Yogurt World anytime I’m asked. No having to search and hope for parking, more toppings, an evironment were I’d really like to hangout in, and I really just get a much more friendly vibe here. Plus, Pure Frozen Yogurt is concerned about the environment! That’s a plus also!

a clean yogurt place is hard to find…
must eats:
–flavored tarts
décor: simple. seems the owner is really into saving the enviornment… which is pretty cool
room: cozy not too much seating but it seems like theres no problems
service: really friendly… people there were helpful and answered the questions i had for them
price: they weigh by ounce… kinda forgot how much they charged.
overall: my only beef was that plain original tart is my thing… and i didn’t really like their plain tart… it seemed bland compared to the many yogurt places ive tried. in addition, i thought it was kinda weird that they cut a whole case of strawberries in the front… usually when i go to yogurt places id like to only see what im getting… not what im getting AND NOT GETTING…
otherwise… when i hang by the area… want to go to a chill eco friendly place… ill check our pure… cuz they are cleaner and friendlier than yogurtworld

Pure vs Yogurt World
The winner for each category:
1. Quantity of yogurt flavors: Yogurt World
2. Quantity of toppings: Tied
3. Quality of yogurt and toppings: Pure
4. Price: Tied
5. Service: Pure
6. Cleanliness: Pure
7. Atmosphere: Pure (Seems more family-​oriented rather than student-​oriented. I could be wrong depending on the time of day.)
Pure wins. They get bonus points for not using Styrofoam but recyclable cups. Funny thing is that there’s fine print on the side of the cups that says «Caution: contents hot»

I have never been a yogurt person. I might have a cup once or twice a year. I have been to pure at least 4 times in the last month. The only reason I haven’t gone more is because I am in Maui this week.
I am sooo happy about them being so close to my home. I love that they are open until 10 pm! I love the flavors! My favorite is getting a combo of strawberry and peach adding fresh fruit. OMG!!! Thanks guys for opening in Chula Vista. I wish you a long prosperous business with the help of my consumer dollar of course!

Randomly in chula vista because my boyfriend was meeting up with someone to sell stuff from craigslist, I of course stole his iPhone, went on Unilocal to look up the address of a fro yo place and went here. Boy was I impressed! Self serve is always cool, get a lil of this and a lil of that. Also, they had green tea tart and strawberry and plain tart which I put all in a cup that were soooo tasty. They have cookie type toppings, fresh fruit, and also fudge and marshmallow stuff that you put on yourself!
The cups are eco-​friendly which is always a happy moment for me to see instead of styrofoam. only suggestion would be to open one around mission valley or the beach so I can go there more!

I love this place! Been twice now and loved the yogurt. I think my new favorite flavors are sugar free vanilla and the plain. The toppings are really good too– some unique options including pomegranate seeds. They also have dairy free yogurt.
I’m so glad there is FINALLY a local frozen yogurt place, and a really nice one! Mackenzie, the owner, is really personable with customers too.