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+1 714-504-5214
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| 945 Carnation Ave, Costa Mesa, CA, 92626 | |
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Specialties
Bill Barrick is an Orange County marketing, advertising and business development professional specializing in generating demand, driving sales and building brand value.
Key services include:
Account planning, advertising and marketing strategies and tactics, branding and positioning, channel programs, competitive SWOT analyses, key messaging, market research, project and team management.
History
Established in 2014.
Bill is an Orange County marketing, advertising and business development professional working with agencies and marketers big and small, and, occasionally, startup brands.
He specializes in generating demand, driving sales and building brand value.
His experience includes several years’ b2b and b2c marketing, advertising and business development at world-class advertising agencies — Bozell Worldwide, CCL/Saatchi & Saatchi, Foote Cone & Belding Worldwide, NW Ayer and Poppe Tyson.
Skills include account planning, advertising and marketing strategies and tactics, branding and positioning, channel programs, competitive SWOT analyses, key messaging, market research, project and team management.
Bill’s business development success includes helping agency teams identify, pitch and win 25+ new accounts valued at over $ 90MM, and counting.
Meet the Business Owner
Bill B.
Business Owner
Bill is an experienced account director, business development director and marketing problem solver.
He has several years’ success planning, creating and managing b2b and b2c marketing communication campaigns at world-class advertising agencies, including Bozell Worldwide, CCL/Saatchi & Saatchi, Foote Cone & Belding Worldwide, NW Ayer and Poppe Tyson.
New business strengths include pitch development, prospect relationship building, RFP/RFQ response writing, strategies, tactics and target market research.
Category experience includes architectural and building products, automotive, consumer electronics, financial services, high-technology, healthcare, insurance, office products, packaged goods, professional services, QSR, real estate and travel.
He has a Master’s in Mass Communication and Economics, Bachelor’s in Communication, and is a Certified Business Communicator — accreditation comes from the Business/Professional Advertising Association.
