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+1 714-504-5214
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| 945 Carnation Ave., Costa Mesa, CA, 92626 | |
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Specialties
The R.O.I. Group is a marketing, advertising and business development agency specializing in generating demand, driving sales and building brand value for considered purchase products and services.
History
Established in 2001.
The R.O.I. Group is a marketing, advertising and business development agency specializing in generating demand, driving sales and building brand value for considered purchase products and services.
There are two types of purchase decisions: 1) Impulsive, and 2) Considered.
Impulse purchases are unplanned and often driven by curiosity, ego and emotions. They range from inexpensive products (chocolate, clothing and magazines) to very expensive products (jewelry, vehicles and works of art.)
Considered purchases (also known as business-to-business or b2b), typically involve three or more of the following:
1. Evaluation of competitive offerings
2. Higher price tag/investment
3. Multiple decision makers
4. Purchased by a professional
5. Sales process
Our ability, success and experience at planning and executing effective, highly creative marketing communication campaigns for considered purchase products and services is what sets us apart from «generalist» agencies.
Meet the Business Owner
Bill B.
Business Owner
Bill is an experienced account director, business development director and marketing problem solver.
He has several years’ success planning, creating and managing b2b and b2c marketing communication campaigns.
This experience comes mostly from world-class, multinational advertising agencies, including Bozell Worldwide, CCL/Saatchi & Saatchi, Foote Cone & Belding Worldwide, NW Ayer and Poppe Tyson.
His skills include account planning, advertising and marketing strategies and tactics, branding and positioning, channel programs, competitive SWOT analyses, key messaging, market research, project and team management.
Category experience includes architectural and building products, automotive, computers & peripherals, consumer electronics, financial services, high-technology, healthcare, insurance, office products, packaged goods, professional services, QSR, real estate and travel.
He has a Master’s in Mass Communication and Economics; Bachelor’s in Communication.
