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Specialties
Itrim goes beyond the diet. We specialize in helping people make simple, lasting improvements to their eating and exercise habits. As an Itrim member, you not only lose weight quickly (some of our members have weight loss goals), you have full privileges to our convenient and comfortable exercise centers, a personal lifestyle coach and a peer group that meets regularly for educational support sessions. 79% of our members keep the weight and 98% of them say they are happliy living a lighter, healthier life. Come visit an Itrim center and see how we’ve reinvented weight loss.
History
Established in 2003.
Birgitta Thörn was the owner of an exercise center and a leading group exercise trainer in Sweden. After two children, she had put on 66 lbs., and after trying numerous diets, she couldn’t keep the weight off. In 1999, she decided to lose weight once and for all. She began studying weight loss, diet and motivation, and drew on her knowledge of exercise to develop a program that included a low calorie diet, exercise plan, and motivation. She successfully lost the weight and has kept it off for 13 years. When her friends and customers asked for help with their weight problems, she turned her personal solution into what is now basis for the Itrim program.
Itrim has 40 centers in Sweden, and is the 2012 Swedish Franchise of the Year. Itrim has published research on over 10,000 customers, showing that 79% of them complete the program and keep the weight off.
In 2011, Jill Kinney, a recognized US health club entrepreneur, partnered with Itrim International to launch Itrim US LLC.
Meet the Business Owner
Jill K.
Business Owner
Jill Kinney is an industry leader in health and fitness. With over 25 years in the health club business, she has earned her title as «America’s Number One Female Entrepreneur». As the Founder of Club One, she built her fitness club dream into a $ 90M business with over 2,500 employees and 100 clubs throughout the US. In 2007, Jill created Clubsource Development Partners and began building a new community center model… privately held, for profit and bringing contemporary health, fitness and social solutions to strapped neighborhoods. Today, Jill is building again… launching a Swedish active weight loss business in the US, called Itrim.
Jill earned the Distinguished Service Award from IHRSA, and has been inducted into the Wellness Revolution Hall of Fame. She has served on the IHRSA and the ACE board of directors and is a currently a member of the Advisory Board for Shape Magazine, the Chairman of the Board for Glen Ivy Hot Springs Spa, and on the board of Presidio Bank.