First-time shopper here yesterday. I would compare the clothing styles to Coldwater Creek or Chicos, but with better prices. Lots of choices for us middle-aged women who like to keep things covered up but don’t want to look frumpy. I loved the styles, colors, and patterns and probably could have spent a lot more, but taxes are due, so I’ll have to go back again. The saleswomen were friendly but not overbearing, and they pretty much left me alone to look, which I like. They also have a membership where you get a $ 10 gift card for every $ 250 you spend.