Tyler Florence Shop

Still closed for renovation of their demo kitchen. So call before you visit this wonderful shop.

Fun shop to poke around in while in Downtown Mill Valley. Uniquely desirable kitchen items and other items you might like to give your kitchen some flare! Like an antique bread box with a very stylish hen adorning it or metal spice cans in a twisted wire rack. I was very close to buying yet another set of candlesticks that were hand blown and frosty black. For Halloween of course!
I felt I could’ve been in Tyler’s smoking room/​man cave in the back of the store and I wondered if this part of the store is a true reflection of himself. I’d be curious to know! I could just imagine him sitting in that chair and eating his dad’s banana pudding with Nilla wafers. Suave!

Adorably curated shop! I could have spent hours in here. And the location is perfect — I adore Mill Valley. Way to go, TFlo!

I really enjoyed the relaxing atmosphere and décor in Tyler’s shop. It is nice to be able to get Dean & Deluca products locally as well. The staff is very welcoming and are culinary experts. The demonstration kitchen is set up well and I appreciated the whimsy of the picture of Mick Jagger in the kitchen.
The featured window designs that change through out the year are very creative. Such a fun store to stop off at when in Mill Valley. This is a foodie must see stop on any Marin trip.

I always knew that the Tyler Florence store carried beautiful items, but this past week they went so above and beyond in customer service that I had to come to Unilocal to write a rave review.
I’m a wedding planner, and had a foodie bride and groom who wanted me to take care of their bridal party gifts last minute (THE DAY BEFORE THE WEDDING). I knew they had gone to Wayfarer Tavern in SF a few days earlier and loved Tyler Florence’s food, so I called the Tyler Florence Shop in Mill Valley to see if they had 11 copies of one of his cookbook’s in the store that we could buy as gifts.
From the first call I made to them that day to the 6^th or 7^th call I made to finalize the gift purchase, Kathe, who worked at the store, went above and beyond to help me make it happen. She searched for the books to dig up enough copies, she called me back to confirm they had them in stock and set them aside, she went hunting for another small side present that would be ideal, sent me a photo of options to my phone, and then even HAND DELIVERED them to the Fairmont in San Francisco the next day when she was off the clock. Hand delivering the books to make my life easier? So above and beyond her job description, it absolutely blew me away. They even would have had Tyler personally sign the books if he hadn’t been out of state — ah-​mazing.
After this experience, my appreciation of the beautiful things in the store has paled in comparison to my gratitude and appreciation of their stellar customer service. I am now a lifelong fan of the store and plan to do all the shopping and gift buying I can there in the future! Thank you again, Kathe and anyone else who played a role in helping me buy those gifts — you are truly amazing.

I would have my wedding registry here if I could. All sorts of obscure and fancy kitchen items and books. I thought it would be full of stuff you could find in any kitchen store, and indeed, some of it is, but I found it to be very nicely curated collection of the best of the best, as only the ladies of Mill Valley would see fit to use in their fine homes!
I loved the dark, cool reading room in the back with leather chairs and sofas, a big boars head, and tons of awesome books. This area had cool booze related tools like kooky bottle openers, wine aerators, whiskey rocks (that you chill and keep your booze cold without diluting), Ridel glasses, etc.
There are also bathrooms, which is a nice addition since they have tastings and food events and you might drink a bit and need a restroom.
Lots of eye candy and fun accessories and tools for the cook and home body in your life.

Went here a few months ago, and I can’t wait to go back again. It’s such a charming, quaint store, the kind that you just don’t want to leave. I could have sat on the couch they have in there all day and read the vast variety of cookbooks they have.
They also have all kinds of cute kitchen gadgets and things you never thought you needed until you saw them. I was crossing my fingers that we would run into Tyler there since he has been known to be in there quite often, but no such luck! I bought a few things as everything was pretty decently priced. I’m really looking forward to going back again soon!

We lived in Mill valley and would frequent this store! Amazing gadgets, great cooking utensils, great cookbooks, beautiful seating area to read the cookbooks. This store is clean and friendly. Now every time we visit Mill Valley this is a definite stop! Most of our friends from SoCal tell us what they want to bring them back! HELLO… Haven’t they heard of UPS! haha… we actually enjoy doing it for them!
it’s a great place to buy gifts or ideas for home cooking!
Two thumbs up for Tyler Florence!

ok, some I gotta say this first. My review may be abit biased since I like Tyler as a TV chef.
Hubby and I had dinner reservations at El Paseo and we decided to check this place out.
love the cleanliness
love the book collection/​library in the back
love the TF knives
also love the local products.
too bad it’s too far from my home.

I love this store. In my opinion, this is how a cook/​chef/​kitchen/​foodie store should be. It has everything, starting with it’s charm.
I’m a chef. I’ve been in the industry going on twenty years now. I know that, everything I could want in my home (as a chef in and out of the home) can be found here. Even quite a few items that I can use in restaurants. I’m not going to go through everything I like, because I pretty much like everything here.
My favorite part of the store is the library in back. So many books. So comfortable. I could spend so much time here. I have spent so much time here.
If coming here, please leave yourself plenty of time to peruse the store. You can’t really get the experience if you think you’re just coming for about ten or so minutes. Especially if you’re new here. After coming here a few times, it’s different. I’ve been here numerous times, and I can still spend an hour in here, looking around, enjoying myself, and talking to the kind people that work here.
Great job, Tyler and associates!

Nice shop, but I see a lot of mimicking of other popular cooking stores. Cookbook area was warm and inviting and I would have stayed longer but there was a lurker hanging out harshing my mellow.
I might buy something super special here, but there wasn’t anything that I couldnt get at another shop. I guess I expected a little more from Tyler Floence.

I have been wanting to go to this store for quite a while, and glad we spent the afternoon up in Mill Valley to finally check it out.
Not a place that I would say you need to go to. I would have thought they’d have more unique products. The store is at least 50% Le Crueset (which is what I have at home)…you can get this brand in almost any store. I want more than I can buy at a good Macy’s.
I would have thought it’d be more creative, something distinctively Tyler Florence. Not just an every day brand — well, a high-​end everyday brand. There were some spices, mixes, jams and stuff… but again, really… Stonewall Kitchen? This is in every gourmet store! We have great local producers here, huge opportunity to carry something unique.
The store’s feel is awesome, great décor, and perfect shopping flow. Customer service could be improved as we were never greeted and spent a good 20 minutes in there.
What I did love with the cookbook section in the back. It was cozy and had a great variety to look at. Ones that you don’t typically see. The cookbooks actually reflect what I would have expected from the primary products in the store.
I’ll stop by if I am in Mill Valley again, but definitely not worth a separate trip. Williams Sonoma, Sur La Table, and Dean & Deluca are much better.

If you love to cook, you’ll love this place. If you don’t, it’ll get you inspired to cook. They got all the handy gadgets, spices, cookbooks, bakeware, cookware, etc, but they don’t come cheap. They have a great cookbook section in the back as well. We left with a bag of Tyler Florence’s fried chicken mix. Have yet to try it though.

Worth a visit once. Wouldn’t go back as a planned destination… if in the town I would probably poke my head in. But again, worth a visit once.
Today a couple of friends and I made the trek specifically to check this place out. We are all excellent cooks and foodies for many years. We were looking forward to checking it out and hopeful we would find something unique and interesting…
Eh! We were all highly disappointed — other than private labeled items that were over priced (same digital kitchen timer that you can buy at target for 12.99 had the TF label and a 19.99 price tag.
Lots of little items to look at but nothing that was a must have. Appliances can be purchased anywhere — we were hoping for a greater selection of hard to find, unique and one of a kind items. We were also hping for a greater selection of spices, blends and little tasty things. We were disappointed in the limited space and selection. We favor Sur La Table and WS and Dean and Deluca any day.

I currently work in a Client Services role and have developed an appreciation for how difficult it can be to consistently maintain both excellent service and a positive attitude. I rarely elevate my personal experiences to management by calling out other service people but I write this note because of an unfortunate experience in your Mill Valley store that still irks me.
This past Christmas, I received a partial TF Titanium knife set (with magnetic blocks) as a gift from my parents. They have been fans of yours for years and were proud to make this meaningful purchase as they know my wife and I have recently developed an interest in cooking.
In a quality control mishap, one of the magnetic blocks was incorrectly engineered and we ended up calling the TF store in Mill Valley to make sure it wasn’t an ignorant error on our part that the knives wouldn’t line up correctly. A very nice service clerk acknowledged that this was a common error with the product and set aside a single knife block that she believed was manufactured correctly. She mentioned it was one of only a few left for the bread knife, so we let her know we’d make a trip over there right away (we saw it as an opportunity to explore Mill Valley for the first time).
We decided to drive up (from the South Bay) to exchange the knife on ½/​11. We were in great moods, excited. As we approached check-​out, we informed a service clerk that we were looking to exchange the bread knife and that there was one set aside for us in the back. The clerk deferred us to the manager and this is where we were blindsided with poor service.
We gave her the benefit of the doubt that she was experiencing a bad day, but we couldn’t believe how in-​your-​face pretentious and offending she was about the knives. She mentioned that nothing was saved in the back (without making an effort to check), confirmed that the knives had this issue and that we should essentially live with it or just get cash/​credit for them. We inquired about the possibility of waiting for another order of the knives, since we were fond of the design and my parents had thoughtfully gifted them to us as a special purchase. Or maybe we could even just have the bread knife shipped to us when it was available?
She explained how they were manufactured in China and inferred that anything made in China was cheap. She explained that good quality bread knives came in the range of $ 70-​$ 90 a piece… she let us know that this one retailed at $ 30. She did not seem optimistic that another order coming in would have the defect corrected — apparently she had no faith in getting a good product shipped in. She was emphatic in that we would have to drive up again to get the knife and that they would not have anything mailed to us. My wife and I attributed this to a likely frustration she has had with a number of customers raising the issue of a defect. At this point, however, she motioned for other customers to come checkout and seemed to be rushing us away from the counter (even though it wasn’t busy and we had been for only a couple of minutes).
We also noticed that as the manager turned our back to us, distracted by some other duty she must have had, she blurted out to another clerk that «you get what you pay for» in terms of the knives. This offended us. Not only because it indirectly put down the thoughtfulness of our parents but because it made us feel we were being talked down to, the apparent amateurs that she stereotyped us to be. Instead of enjoying an experience in the memory of my parents in the store of one of our mutually favorite chef’s, we felt degraded. We merely took the cash for the bread knife and left.
I thought I would get over this quickly but whenever I see the remaining TF knives of that gifted set sitting on our counter, it reminds me of this experience. I know my parents will continue to ask how the knives are holding up and I definitely won’t be telling them of the experience we had.
All in all, I guess I just wanted to vent, but hopefully the manager in that store was just having a bad day and that other customers are content with the service.

I’m not going to lie… i secretly wish that I could own everything inside of his store… including all of the Aussie-​made Breville items, though I already own two myself.
This place rocks!!! the layout, the comestibles, the finery, the candles, the faux living room cozy corner with the fireplace in the back, filled to the rafters with cookbooks and a feeling of complete and utter contentment…
Fun window shopping and marvelous eye candy is all about you. Pretty amazing stuff — can’t wait to check out his Napa place later this month!

My 100^th review, for a chef that I am VERY fond of… but sadly, it isn’t what I’d hoped.
I first want to preface this review by declaring that i’m a big Tyler Florence fan and believe it or not, my husband is even a bigger fan! So, believe me when I say that it really pains me to give this place a bad review.
I’ve been wanting to visit Tyler’s new store for awhile and this past weekend, I was finally able to visit during my travels up north. My brother-​in-​law and I are extreme kitchen gadget freaks and since I was staying at their place for the weekend, I was excited with the thought of finding him something really cool as a thank you for hosting us clowns. Truthfully, I was even more giddy with the thought of all the items I was sure to pick up for MYSELF! =)
As I stood at the entrance and looked around, I saw 2 people at the register. One was tagging merchandise and the other one was ringing someone up. They both looked at us and then looked away without a greeting or welcome. Nothing. I know I’m no super star but a simple acknowedgetment would’ve been very much appreciated.
In any event, I hate when people hover so I dismissed it and figured I’d just start looking around. I immediately found a La Rochere Bee pitcher and thought I’d hang onto it to see if there were any other items to match. I love to buy dinnerware that has a story and thought the bee collection would’ve been great to have something that came from Tyler’s store. SCORE! I immediately found a second item, a large Stanley thermos to add to my Dad’s already large pile of gifts (In my opinion, my Dad can never get enough for Father’s Day). At this point, we were 5 – 10 minutes into our visit and still, no one acklowedged us. At this point, it was just my sister and I and one other couple. So, it wasn’t as if they were busy or anything.
After collecting a full basket of stuff, I was ready to check out. I never did find any more of the bee collection items so I mentioned to the cashier whose name was Charlie, that I was interested in the rest of the bee collection items and that I would need a dozen of the tumblers and a dozen of the wine goblets. I didn’t want to get the bee pitcher if I was unable to get the rest of the collection. He disappeared and returned with a print out of all the items that were available to order — I just needed to call back during the week and place the order. I told him I live in Southern California and he assured me it wouldn’t be a problem to ship them but it would probably take a week or so to get in and shipping would be around $ 30 or $ 40. That was fine with me.
After that, Charlie actually grew on me. He seemed to be new to the store but he was the most helpful while I was there and the one who was most personable. We small talked about Father’s Day, the stuff we were purchasing and he seemed genuinely interested in what we were discussing. So, I walked out of there knowing that I would probably Unilocal them and give them 3.5−4 stars. Not the 5 I had anticipated giving them.
Fast forward to Monday afternoon. I call the store thinking that I would be placing my order. A gal named Tamara answered the phone. I told her what I was looking for and she was cold as ice. Her tone, quite honestly was rude. «We haven’t had those in months — you won’t be able to get those». I mentioned to her what I was told and before I finished, she said that I was mis-​informed and that she would have to talk to Charlie. By that comment, I assumed she was in management but I can’t be sure. She then proceeded to tell me that she was unsure of whether or not she can order the items and suggested that I check other competitors. She was not in any way apologetic that I was misinformed, her exact words, «If I can get them I will, if I can’t, I can’t» .There might be some truth to that but if she showed that she was at least willfully trying, I would’ve been pleased. I didn’t feel like she was even trying to help. It might’ve been a front to get me off the phone but she agreed to check with her buyer and would let me know in the next day or so. It’s now Saturday and I’ve not heard back from her or anyone at the store. Not a, I’m sorry, I haven’t heard from he/​she yet — give me a few more days. Or a I’m sorry, it’s not available kind of thing. Nothing!
Truthfully, I was a little ticked about how unpleasant my whole experience was at this store. My first and last impression were AWFUL! I feel bad for Tyler because this store to me, did not seem to reflect Tyler’s vision or let alone personality. It was not warm and inviting at all like his TV persona. I had envisioned his store to be warm, welcoming and fun. Sadly, it hit none of those notes for me. I actually regret spending $ 222.96 here. If I lived closer, I probably would’ve returned each item in a heart beat and I would NOT recommend this store. = (
After taking the advice of Tamara, I actually placed an online order for 12 goblets and 12 tumblers with a competitor =(

Because words eluded me & could not have done justice to the euphoria I was feeling anyways, I expressed myself by squealing. Like a baby pig. The first time (this weekend) I laid eyes on The Tyler Florence Shop. I wasn’t even embarrassed. My happiness could not be contained.
The Tyler Florence Shop is stocked with products from other Food Network personalities (cake mix by The Barefoot Contessa, all their cookbooks, etc.) along with Tyler’s own line of marinades. The shelves are bursting with the best products from both coasts: Dean & Deluca spices, Sarabeth’s jams, local San Francisco chocolates, etc. It’s what I aspire to have my pantry look like when I grow up.
Aside from the edibles, the TFS also carries kitchen necessities (plate sets, glassware, small appliances; the variety is impressive.) There is a kitchen area set up for demonstrations & a room set up like a library or den in the back. I could spend hours in that cozy nook, sitting in a smooth leather chair, next to the fire, flipping thru cookbooks by Julia Child.
The bf & I spent $ 58 & walked out with:
* TF Honey Soy Ginger Marinade & Barefoot Contessa cupcake mix for my favorite aunt’s birthday gift
* White Chocolate Pretzel Peanut Spread by Spread (a restaurant & vendor from San Diego.) I like peanut butter & almond butter but there’s nothing like white chocolate to switch it up.
* Bella’s Vanilla Caramel Pecan Fudge (disappointing, unfortunately)
* two other TF marinades: Tomato Vodka Sauce & Apple Dijon Glaze
The people working in the store (one guy, one gal when we were there) were so friendly. They told us about upcoming events & boxed up my aunt’s birthday gifts beautifully. Tyler’s people made our already unforgettable shopping experience even better.
I can’t wait for our next visit. I’ll attempt to hide the fact that I am overjoyed but I’m sure that will just be an exercise in futility.

When I heard that Tyler Florence had opened up a store in Mill Valley, I had to check it out. He is one of my favorite chefs on Food Network. I am a huge fan. :)
So when we got there, my husband and I were super excited, thinking that maybe we’d get to meet him. Sadly, he wasn’t there that day.
I love the store. They have a huge selection of items: antique looking drink servers, dishes, utensils, knives, cookware… There is even a mini bookstore in the back which contains tons of books by well known chefs around the world. The ladies at the counter deserved an A+ in my book for their awesome customer service. We ended up buying chef’s knives to take back home with us.
One of the ladies asked us if we were coming back the next day. We asked why? She said, well, Tyler Florence will be there to do book signings, and there would be a guest chef doing a gumbo demo. We were shocked! Of course we’d be back!
We waited in anticipation for the next night and drove up eagerly to the store. There were tons of people there, all waiting to have free gumbo, wine, and meet Tyler Florence.
We stood in line to meet him. He is so freakin’ cool!!! We apologized for not having a book for him to sign but only the knives we had bought the night before, and he said that was awesome! He signed our knives and took a picture with us. Crazy! :) The free gumbo and wine was delicious but nothing beats being able to meet him. It was surreal.

Tyler Florence, I’m sure some of you have heard of him and some of you haven’t. In case you haven’t, Tyler Florence is somewhat of a celebrity chef. He’s on food network, been on Oprah, and the Today show. He is also a part of the Afterschool Alliance. And currently has opened about 2 – 3 restaurants in California. El Paseo which is about 2 – 3 stores down from here is going through some changes and will be back up and running shortly.
Anyhow, Tyler also has a small chain of luxury supply stores. This is the first I’ve been to. And it kind of seems like a William Sonoma but for me nicer. They have the usual neat kitchen tools, like lemon zesters, garlic crushers, rolling pins, crock pots, big wooden cutting boards and interesting condiments for cooking.
There is also a corner that has a big fridge, wine storage refridgerator, a nice oven, a sink and a stove. I’m sure that place would be nice to do food presentations but then they have no hood for the smoke so too bad.
What is also neat about this place is that they have a little area in the back with just shelves of cook books. A nice big couch for you to relax and browse. A scary look boars head is nailed up on the wall back there too. I guess its there to prevent people from sitting there the whole day reading. I could really just fall asleep on that couch. They also have this neat little heater too.
We bought a bottle of sparkling jasmine tea and a little bag of Kika’s Treats. which are carmelized graham crackers coated with pure dark chocolate.
The gentleman behind the counter was very very nice. He makes you want to stay and just enjoy this shop. I had asked him if it was ok to photograph the book area and he let me. You know, how there are times when you make small talk with the employees and they just give off one word answers. Well he wasnt like that, its just nice that we had a good conversation about Tyler Florence and his restaurants. About food and cooking and that kitchen they have in the shop.
So five stars for automatically not being a Bobby Flay shop. Yea I hate that guy with a passion. but thats a story for next time. hahahaha
but seriously though, five stars for cool kitchen items, a neat book area, and great friendly service… and also because I like stores like these haha