ON/OFF Coffee

This morning while stumbling around Midtown East, I wandered inside Urban Outfitters to see what was new for the holidays. I really love this location, two floors of awesome hipster gear to browse through.
While going up to the second floor, on the landing between the first and second floor, there is a café! So cool to see a coffee bar inside UO. I was in the mood for a cup of coffee, and ordered a small soy latte. The guy behind the counter was really nice and helpful. He told me that this is a new coffee bar and it has been at this location for about a month. He also stated that UO is trying to move in the direction of having a store, gallery and coffee shop all rolled into one. Seems like a lot of businesses moving in this direction these days. One stop shop for everything!
They source their coffee from Kickapoo Coffee Roasters based out of Wisconsin. They also have some pastries on hand from Balthazar Bakery. The coffee was well-​made, no burnt taste. I am getting better now and identifying good coffee, I guess it just takes practise.
My only gripe about this coffee bar is that there is no seating. So you just get your coffee and wander around the store. You could always sit under the stairs in the store, but it just isn’t the same.
Right now, this is the only coffee bar open inside UO, but they are planning to open more coffee bars inside other UOs in the city. Keep your eyes peeled.