Alternative Strategies

Specialties

Alternative Strategies is an award winning full service marketing communications firm that believes in the power of media exposure through creative and skillful services such as Public Relations, Marketing, Advertising, Social Media, and Graphic & Web Design.

History

Established in 2000.

In order to do the best job we can, we came up with a new format of teamwork: The Think Tank. Employees representing every marketing discipline combined with our general experience and skills, sit down and try to approach each new project collectively rather independently. They determine the precise nature of a marketing problem, then collectively choose the right tools for the job.

Meet the Business Owner

William L.

Business Owner

William founded the agency in 2000. He has over 15 years of experience in marketing and PR, specializing in retail, automotive and franchises and has won national recognition for marketing and PR campaigns he has created. William holds a bachelor’s degree in Business Marketing and a master’s and doctorate in Education from Northwestern University-​Chicago. He gained significant marketing and PR expertise during his tenure at such noted companies as Nordstrom’s, Enterprise Car Rental, Thrifty Car Rental, Nine West, and Planet Hollywood. Working for these companies gave him an inside look at franchise-​based organizations, business-​to-​business and business-​to-​consumer advertising, and large-​scale marketing implementation.

Critical thinker and strategist with a successful track record in producing integrated marketing programs, public relation campaigns and brand management initiatives.