Splash H2O: a paradise of sorts for men who think that shopping for underwear(or figure-hugging swimwear) is actually fun. But, personally, I don’t think shopping for underwear is fun. Let’s consider the reasons: 1) The complexity. This derives from the fact that every underwear brand sounds like a supporting character from Star Wars. CIN2? 2XIST? Say what now? Did R2D2 and C3P0 get high on their way to Tatooine? 2) The insecurity. Of course, trying on underwear at the store is a no-no, so I just have to guess about wildly variable sizes and brands. Some days my waist is a small, other days it’s a medium, and it seems to vary with the phase of the moon and whether or not I had any carbonated beverages during lunch. And even if I find underwear with the right waist size, there’s no way of knowing whether it will provide adequate coverage and restraint for my naughty bits. 3) The paparazzi. Do you really want your friends seeing you popping in and out of an underwear store? What do you do when they ask you what’s in your little bag, and you’re pressured into revealing that it contains Spiderman-themed tightie whities, Speedos, and a pair of velvet boxer shorts? Awkward! Mercifully, Splash H2O allays all of my concerns by the singular fact that it’s an absolutely kickass little store. Huge selection, the friendliest staff around, eye-droppingly low prices on the clearance table, and an impressive selection of non-underwear-related stuff to round it all out.(I’m partial to their hoodies.) Let me summarize, in case you got distracted while reading my review(and I don’t blame you if you did, because I definitely got distracted while writing it): 1 splendid local biz = 5 big Unilocal stars.