Ruti

Specialties

My stores tell my story, a story of love and fashion, and I hope you share it with me by embarking on a journey to discover the stylish treasures my collections capture.

I showcase a mix of women’s ready-​to-​wear, shoes, bags and jewelry which create a unique, carefully-​curated collection. Chic and modern, the collection combines my love of fashion with my Israeli origin, as most of the brands my stores carries are Tel-​Aviv based.

The collection

I either design or hand-​pick every piece in the collection. Some of the limited-​edition pieces were especially created with my customer in mind, a strong woman who appreciates unique fashion and fine tailoring — in short, a woman that has effortless chic.

As a stylist, I believe in simple designs that nonetheless convey sex appeal. Clothes that make you feel and look at your best, portray authenticity and confidence.

History

Established in 2010.

When I moved to the states I was no longer able to find my favorite brands. Trips home to Tel Aviv were accompanied by shopping sprees, and I started hosting trunk shows showcasing my favorite designer pieces statewide. The pieces I singled out always adapted the original design with the American spirit, culture and style. I then leveraged my love for fashion to starting my first store in Palo Alto which was followed by four more in San Francisco, Santa Monica, Berkeley and Venice.