Broad St Smiles: D. Craig Fitch DDS

San Luis Obispo, United States

4.4

Open now

20 reviews

By Appointment Only

Contacts

QR code, vCard

Telephone:
+1 805-541-3900
Website:
broadstsmiles.com
Address:
2240 Emily St, San Luis Obispo, CA, 93401
Nearby public transportation stops & stations:
0.4 mi4
0.5 miSan Luis Obispo
0.5 mi5
Categories:
QR code
Download QR Image Download vCard

Map

Streetview

Activate map

Bussiness info

By Appointment Only
Yes

Today

Today 8:00 am – 7:00 pm
Open now
Local time (San Luis Obispo) 2:50 PM Wednesday, June 25, 2025

Business hours

Monday 8:00 am – 5:00 pm
Tuesday 7:00 am – 4:00 pm
Wednesday 8:00 am – 7:00 pm
Thursday 8:00 am – 5:00 pm
Friday 8:00 am – 12:00 pm
Saturday –
Sunday –

Description

Specialties

Welcome to a different level of dentistry offered in a practice in which patients come first. Dr. Fitch and his team are passionate about serving their patients with the best care possible. To achieve this they focus on advanced training that goes far above and beyond what is typically required of a dentist and his team. This means that they can offer you the most modern and comprehensive dentistry available today.

It’s care for every smile and every need. From advanced preventative diagnostics, sedation, cleanings and restorative dentistry to Sleep Apnea and Snoring Treatment and cosmetic procedures, Dr. Fitch has amazing options for your smile, for your comfort… and your health.

Serving San Luis Obispo, Arroyo Grande, Los Osos, Pismo Beach. Shell Beach, Avila Beach, Morro Bay and Edna Valley.

History

Established in 1990.

Dr. Fitch opened his first practice in Encinitas, CA in 1990 and practiced there until early 2012, when he and his wife moved to the Central coast to enjoy the beauty it offers and to be closer to family. They opened their lovely new office «Broad St Smiles» in San Luis Obispo in January 2013. Always wanting to remain on the leading edge of his profession, Dr. Fitch has pursued countless hours of post-​graduate education at some of the finest institutions in the country. He has completed a mini residency in aesthetic dentistry at UCLA and is a Fellow of the prestigious Las Vegas Institute for Advanced Dental Studies, a world-​renowned center for the study of both neuromuscular and aesthetic dentistry. Dr. Fitch attained fellowship status in the Academy of General Dentistry in 1993. Originally from Indiana, Dr. Fitch now loves living in Arroyo Grande with his wife, Jackie, and their two chocolate labs. They have five sons scattered about the West coast and Hawaii.

Meet the Business Owner

Craig F.

Business Owner

Dr. Fitch opened his practice in Encinitas Ca and practiced there until early 2012, when he and his wife moved to the Central Coast to enjoy the beauty it offers and to be closer to family.

Always wanting to remain on the leading edge of his profession, Dr. Fitch has pursued countless hours of post-​graduate education at some of the finest institutions in the country. He has completed a mini residency in aesthetic dentistry at UCLA and is a Fellow of the prestigious Las Vegas Institute for Advanced Dental Studies, a world-​renowned center for the study of both neuromuscular and aesthetic dentistry. Dr. Fitch attained fellowship status in the Academy of General Dentistry in 1993.

Originally from Indiana, Dr. Fitch now very much enjoys living in Arroyo Grande with his wife and their labs. He has five sons scattered about the West Coast and Hawaii.

Related places

Explore similar places:
1
mi
Scott D Morton, DDS
881 Pacific St
1.2
mi
Ron Brunick, DDS
956 Walnut St Ste 300
1.2
mi
Leopold Murphy and Main, DDS
878 Walnut St
1.2
mi
Pamela Dassenko & E Carrie Ramirez, DDS
1250 Peach St Ste G
1.8
mi
Douglas Ng, DDS
862 Meinecke Ave
2
mi
R & R Dental Care
878 Boysen Ave

Vicinity

Near this location:
1
ft
Waxing & Skincare Studio
2240 Emily St Ste 100
60
ft
TL Nails & Spa
2240 Emily St Ste 120
180
ft
Village At Broad Street - FPI Management
2240 Emily St
180
ft
Salon Glo
2240 Emily St
180
ft
Stacey O’Leary
Salon Glo 2240 Emily St
220
ft
Rabobank
2276 Broad St

20 reviews of Broad St Smiles: D. Craig Fitch DDS

No registration required
Place rating: 5
San Diego, CA
My son who goes to Cal Poly went here based on the Unilocal reviews and he was impressed. He said the staff was friendly and informative. He has to go back for cleaning, but overall his experience was great! Thanks for being his new dentist!
Place rating: 1
Arroyo Grande, CA
Please read review below, prior to my update. I failed to update my review upon receiving a letter following my last review. Dr. Fitch mailed a passive-​aggressive letter to me attempting to justify his quote for dental work, adding that he revised my treatment plan after I left my exam. He also put the blame on me for not being notified of any of these so called «changes», stating it was because I rescheduled my hygiene appointment to a time he was unavailable. I was told during my original visit, when scheduling my cleaning, that I would not see him for that appointment. I feel if there was a change in my treatment plan, as a provider, he should uphold a certain level of responsibility to contact his patients to discuss any changes in their care or treatment, and not wait until negative reviews are written. Lastly, he requested that I delete my negative review from Unilocal.Generally, only a provider who is attempting to hide something or mislead their clients, or in this case their patients, will request such a thing. It all makes perfect sense now why he had a 5 star rating when I chose to go to this practice originally. The results are entirely skewed. Rather than using reviews as an opportunity to improve his practice, he writes passive-​aggressive letters, which put the blame onto the patient, and request that negative Unilocal reviews be taken down to not steer away other potential patients. He is truly the most unethical and deceitful provider I’ve ever been to. STAY AS FAR AWAY FROM THIS DENTIST AS YOU CAN!
Place rating: 1
San Luis Obispo, CA
Beautiful, clean, high tech, practice, friendly staff, and even good dentistry. The thing I found offensive was their marketing practice. I was new to the area and needed a dentist. I chose them because I got an ad in the post offering a $ 99 (or around that price) cleaning and exam. Everything was great until after my cleaning when the dentist brought me and his wife, the office manager, into the office to discuss my care. I was shown a print out of what he felt I needed and then given a proposal for $ 8,000 worth of dental work. I felt like I was buying a car and was taken into the office to negotiate and discuss financing. They said that if I didn’t have the money I could get a zero percent loan from a company that they work with. Then asked if that was something I was ready to do. I was in shock and felt very uncomfortable since it $ 8,000 seemed outrageous. They do their best not to let you think about it but push you to make an appointment immediately. It made me feel very uncomfortable. I have had a lot of dental work over the years from some very well respected dentists, I have lived in many different places so have had many dentists in my life. He also tried to make me feel that the dental work that I had received in the past was sub standard. He was very subtle about it. An incredible sales man. They also bombard you with e-​mails and phone calls to confirm your appointment. Even after I had already made a confirmation with their automated system. They have a nice enough place and are talented enough that they should be able to make a decent living just offering straight forward dental care rather than trying to convince people to do work that may be unnecessary to make a large profit.
Place rating: 5
San Luis Obispo, CA
Great experiences with Dr Fitch and the office. I recently moved to SLO and transferred from another dentist midway through an Invisalign treatment. Dr Fitch was very accommodating and took on a lot of extra work others would have turned away.
My biggest complaint with dentists has been an attempt to sell products. You are the Doctor, tell me what I need, let me trust your advice and not be on constant guard about being scammed! I haven’t experienced any of these negative experiences with Dr Fitch. Always very professional.
Place rating: 5
San Luis Obispo, CA
As always my visit at Broad St Smiles was outstanding. From the friendly reception to x-​rays, cleaning, assessment and thorough examination by Dr. Fitch, this practice is a top-​notch operation. A while back Dr. Fitch and his team performed extensive restorative work on my teeth. There were no complications nor other untoward events. My dentition even holds up to repetitive recreational diving without any symptoms whatsoever. Cosmetically, this restorative work looks just splendid. San Luis Obispo is truly blessed with this cutting-​edge dental practice!
Place rating: 5
Lompoc, CA
I just had an extraction done by Dr Fitch, at Broad Street Smiles. This is not my first experience with Dr. Fitch, and it won’t be my last. What a great experience. The entire extraction was so comfortable that I can honestly say it was painless. Minimal discomfort. Even the anesthetic shots were painless. I was amazed. Dr Fitch is also very personable, friendly, professional, and thorough in both work and in explanation of what he’s doing and options for your issue. You fangs are in good hands with Dr. Fitch.
Place rating: 5
San Luis Obispo, CA
Hands down the best dentist I have ever been to, and I have been to plenty. I don’t have the greatest teeth, and for the first time in my life I found a dentist who cares enough to help me improve the health of my teeth, not just treat a problem. Dr. Fitch took time to talk through various treatments and instructed me on some practical ways I can make improvements.
I have had some major work done (and nearly fell asleep during a root canal), and he and his team have been unbelievable. He even called to check up on me. From the front desk, to the hygienist, to the assistants, everyone who works in the office is top notch. I finally feel like I have a dentist who can help me long term.
Sure, dental work is not cheap, but when you find a good dentist, you feel it’s worth it. I highly recommend him and his team.
Place rating: 5
Los Osos, CA
This office goes above and beyond to make you feel comfortable! I couldn’t be more ecstatic to finally be pain free thanks to Dr. FItch! He goes the extra mile to make sure you have a speedy recovery! Hands down the most dynamic experience I’ve had at a dental office! Thank you guys!
Place rating: 5
Morro Bay, CA
I found the entire staff cordial, considerate, sincere, concerned, thorough and professional. And six out of six ain’t bad. Keep up the good work. See you soon.
Place rating: 5
Pismo Beach, CA
I really enjoyed Melissa’s cleaning. She did great work and was a pleasure to be with. Shannon was great too, as was another assistant while I was heading out the door.
Place rating: 5
Avila Beach, CA
Excellent visit with a true professional practice.
Place rating: 5
San Luis Obispo, CA
Dr. Fitch does a great job and clearly explains everything going on. The office is new, professional, and it is the most comfortable dental experience I’ve ever had. I highly recommend Broad Street Smiles.
Place rating: 5
San Luis Obispo, CA
I like that they take my PPO insurance and have the insurance company send me a check directly! One of my family members came in and didn’t have insurance. They offered this great financing called Care Credit to her with no interest! I was impressed. I really feel like they care about my health and I have a real sense of TRUST, which is hard to find now a days. Still feel completely satisfied and know I made a great choice when I stepped foot in here almost a year ago! HIGHLY RECOMMENDED!!!
Place rating: 5
San Luis Obispo, CA
My husband and I have been getting caught up with dental work!
Went to the dentist today to have a crown put in. Got the temporary today. Two hours of power tools whistling in my mouth! I did it with a local instead of having them put me out! Wow! I go to Dr. Fitch at Broad Street Smiles, behind Rabobank. It has been a great experience, everyone there is so kind, gentle experienced. And for me that is saying a lot because I haven’t been to the dentist in, well, let’s say a couple of decades… or more. (I had a really bad childhood experience). A couple more visits and I am done.
Sam is very pleased and is telling everyone how gentle Melissa is with the cleaning!
Everyone who works there are amazing. Melissa does cleaning and she is so sweet and gentle and lets you know what she is doing with each step. Cassy who helped with my crown today did the tooth impressions and assisted the dentist and also did extensive ex-​rays on my first visit. She is a lovely person and very attentive.
Even the receptionist, Andrew is so nice and patient with our many questions on our bill. He never got frustrated with us asking the same question over and over.
So if you need a dentist… the Broad Street Smiles office is great!!!
A Sincere thank you Dr. Fitch! :)
Teresa & Sam Reasons
Place rating: 5
Scottsdale, AZ
I have had very pleasant experience there. I am in upper supervisor in the retail world and have to say, the level of joy the employees there have is amazing. They make it very, very easy experience for anyone there and love the fact that Craig Fitch is a passionate person about his profession. I had a on the fly extraction and I paid out of pocket with no insurance. They do take Delta Dental but my coverage start 12÷1÷2013 so i paid out of pocket. I have 0 regrets paying anything for what they did. They are the next generation care I hope all doctors have. I will be telling everyone my story because… tooth pain is a different pain no one should endure.
Place rating: 5
Carlsbad, CA
Absolutely the BEST DENTIST in California. I traveled 300 miles to see Dr Fitch. Excellent staff as well.
Stop searching… you found the best !
What a beautiful and calming office, as well as professional environment.
No worries. They will take good care of you
Place rating: 5
Templeton, CA
Love the office! Very up to date with the latest technology. Staff is very professional and friendly. Dentist is awesome and will work with you financially. Was able to make payments then have services done, which worked for me. They are very flexible to meet your needs. I fear the dentist, yet Dr. Fitch made me feel comfortable and relaxed. My nine year old girl also had a positive experience and can not wait until her next cleaning. Find out for yourself how incredible this dental office is!
Place rating: 5
Goleta, CA
The entire staff at Broad St Smiles is just the best! Friendly, professional, competent. They make me feel totally welcome when I come in for care. This is what every dentist office should be like. I couldn’t recommend them more highly.
Place rating: 1
San Luis Obispo, CA
Beware… total racket. DDS baits customers with promotional offers on dental cleanings, schedules appointments, then upon arrival will not perform services, but aggressively tries to up-​sell consumers for extra ordinate amounts of money ($$$$) using unprofessional & intimidating tactics… very uncomfortable environment. I will NOT be returning.
Place rating: 5
San Luis Obispo, CA
Great experience. Everyone seems to love their job here and all the equipment is new. Really liked the massaging chair while they worked on my teeth.