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Specialties
As Tucson’s trusted jeweler for 35 years, we provide jewelry repairs, custom design and sales as well as watch repair, battery replacement and bands. We also offer appraisal services and have a large selection of engagement, estate, custom and designer jewelry. Our fine art gallery features a beautiful collection of fine art, sculpture, Judaica, glass, wood, and unique gifts for the holidays, weddings, anniversaries, and other special occasions.
History
Established in 1980.
Privately owned and operated by graduate gemologist Jeffrey Velasco, Viir is committed to offering outstanding service in a welcoming environment.
Jeff and his staff value the trustworthy relationships they nurture and build with their customers, both new and long-established.
We invite you to visit our store for a first-hand opportunity to meet us and see our newly-remodeled fine jewelry showroom and art gallery.
Meet the Business Owner
Jeff V.
Business Owner
Jeff has owned and operated a full-service fine jewelry store on Campbell Avenue for more than 35 years. Jeff is a fourth generation Tucsonan and University of Arizona graduate. He pursued this as a career because of his passion for colored gemstones and diamonds as well as gold and platinum. He is GIA certified (Gemological Institute of America). Like his father, who was also a Tucson business owner, Jeff is committed to taking care of his clients as he would want others to take care of his family and friends. The business is founded on the principles of honesty, quality, excellent customer service, and fair pricing. No job is too big or too small. He and his wife Brenda have recently expanded their business to include a fine art gallery as well and look forward to featuring emerging artists in exhibits throughout the year.
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