Roxy Manly

If there was a dream location for surfing giant Roxy’s womens wear store, Manly Corso would just about fit the bill. Found in the heart of the surfing mecca Manly, the Roxy Store is populated with young blonde girls who’ve just come in from a surf, and other barefoot beach goers. In Manly, it’s perfectly acceptable to go into a clothing shop covered in sand and not wearing shoes.
The décor of the store is cheesy, but appropriate — Roxy wants you to feel like you’re in Hawaii. Hence the overdose of frangipani images and polished wood.
The Roxy store spans two levels, and is FILLED with brightly-​coloured things; given its location and target market, bikinis are its main feature. It features these little two pieces in every combination, colour and design imaginable — every surfer girl’s dream! The store, in a nod to practicality and the reality that Sydney isn’t always summery, offers these same girls wetsuits for the cold days in the surf.
For those of us who merely want to look the part, Roxy has you covered — the impressive store stocks boardshorts, singlets, t-​shirts, dresses, skirts, shoes, bags and accessories for the girls who want to spend summer looking like surfie chicks. The winter range is also quite impressive — every year, Roxy bring out a range of jeans, hoodies, long-​sleeved tops and knitwear that make our mums nod with approval.
What might not cause your mum to nod with approval is the price of the stock in the Roxy store — as with all surf brands, you do pay a little bit more than that itsy, bitsy bikini might be worth. But then, the clothes from these stores will last; do me a favour and buy something that you’ll wear next season too — hot tip? It probably won’t be maroon.