Magic Beans

Specialties

toys, strollers, car seats, infants, children, slings, baby carriers, breast pumps, bottles, monitors, stroller consultations, baby registry

History

Established in 2004.

Magic Beans was founded in 2004 by husband and wife team Eli and Sheri Gurock. The Gurocks conceived the idea while Sheri was pregnant with her second child. They envisioned a retail experience designed for kids and optimized for parents, a place that would balance the fresh and new with the tried and true.

What will you find at Magic Beans? We sell a handpicked selection of baby gear, furniture, and toys for all ages. Our customers represent a wide spectrum of parenting philosophies, and so do our products. Our selection in this part of the store reflects both on our experiences as parents as well as on experiences interacting with parents.

Every Magic Beans store also includes a Playscape where our youngest customers can relax and sample our wares. We also host many unique in-​store events ranging from storytime to crafts activities to Stroller Speed Dating.