Rocchio Family Coffee Roasters

Specialties

The Rocchio Family roasts coffee traditionally over hardwood charcoal. We roast only the finest, top grade coffees from Africa, South & Central America and the Far East. We sell whole bean and offer a coffee service to the public at the Los Feliz Village Farmers Market on Sunday between 8:30am and 2pm.

History

Established in 1912.

Rocchio Family Coffee Roasters was founded to preserve the tradition and craftsmanship of roasting quality green coffee beans over an open fire.



When my grandfather emigrated from Italy to the U.S., he brought with him his skill of coffee roasting. As he built the fire, he told me, «Ragazzino, non arrostire il caffè troppo in fretta.» Do not roast coffee too quickly. He would pour the green coffee beans into a large, round wire-​mesh basket over red hot coals and tell me, «ruotare lentamente.» Turn slowly.

The roasted beans would be stored in a large sealed Mason jar and ground by hand only when hot water was boiling.

Rocchio Family Coffee Roasters bring this fine coffee craftsmanship to Southern California. We create the finest, small batch, fire roasted whole bean organic coffee in the country. Coffee that’s flavorful, never bitter, always a joy to drink.

Meet the Business Owner

Marco R.

Business Owner

Marco has been roasting coffee over hardwood charcoal for more than 30 years. He is a master at roasting coffee perfectly… never burned, never under-​roasted. Marco knows how to extend the carmelization process during the roast so that Rocchio Family Roasters coffee is always sweet and never bitter.

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