These breads are amazing-tasting which(imho) totally set them apart from other healthy breads. Ricardough’s makes and grinds its own FLOUR so it doesn’t really get any more«from scratch» or «natural» than that. I don’t buy any other breads– they just don’t taste good anymore compared to this. I even toasted Ricardough’s acai walnut bread to make croutons for Thanksgiving stuffing and it was AMAZING.