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Specialties
The San Diego Wine Co. provides wines for a broad range of customers at all price points and our razor thin margins mean we offer excellent value to all our customers with the lowest prices available.
We make purchasing wine a pleasant experience for all types of customers from Novice to Aficionado.
We are unique because we personally taste every wine before we decide to stock it at the shop. We only buy wines that we believe are great values with great taste.
NOW you can buy wines on line. You can purchase wine to be shipped or for in-store pick-up. Wine makes a great gift!
Check out our new website at www.sandiegowineco.com
History
Established in 2005.
A family owned and operated business since 2005, The San Diego Wine Co. is today recognized as one of San Diego’s top wine shops offering the «Best Wines at the Lowest Prices.» A full service wine shop and e-commerce store with a proven reputation of offering premium and «yet to be discovered premium wines» at prices lower than other wine shops.
Meet the Business Owner
Matt F.
Business Owner
As owner of the San Diego Wine Co., Matt Francke likens his business to an adult candy store where the customers are always happy and the workday is fun.
Francke has owned the retail shop for only about a year but knows the business well, having spent seven years as the shop’s assistant manager.
«Once I really got into this shop, that’s when I knew that I wanted to own my own business because I loved my job,» said Francke, who has worked in the wine industry for about 17 years.
Francke said that he first «fell in love» with wine when he was 21 and visited his aunt at her place of work, a Santa Barbara area winery. Although he is passionate about wine — both from a consumer and industry standpoint — timing was everything when it came to Francke’s decision to become a small-business owner.