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Specialties
Exceptional customer service provided by licensed opticians.
Extensive selections of the best eyewear in the world.
Highest quality lenses, coatings and lab work available.
No charge for adjustments, ever.
We carry the following brands (brands vary by location):
2.5 by Eyephorics
Air Titanium
Alain Mikli
Anne et Valentin
Barton Perreira
Bulgari
Burberry
Cavalli
Chanel
Chrome Hearts
Dan Deutsch
Dior
Dita
Dolce & Gabbana
Elizabeth and James Empower
Etnia
Face a Face
Gucci
Hackett
Kazuo Kawasaki
Francis Klein
LA Eyeworks
Lindberg
Masunaga
Maui Jim
Mosely Tribes
Mykita
Oakley
Oliver Peoples
Paul Smith
Persol Porsche
Prada
Ray Ban
Salt
Silhouette
Swissflex
Tag Heuer
Thom Browne
Tom Ford
Varvatos
Versace
Volte Face
VUE dc
Wiley X
Zero G
History
Established in 1969.
Exceptional customer service provided by licensed opticians.
Extensive selections of the best eyewear in the world.
Highest quality lenses, coatings and lab work available.
No charge for adjustments, ever.
Meet the Business Owner
Dan D.
Business Owner
Dan Deutsch has been styling the who’s who of Los Angeles since he first opened his doors in 1969. He has taken the simple motto that glasses are «jewelry to the face» and the conviction that eyewear defines who you are from his youthful beginnings at the age of 17 to today: directing the largest independent chain of retail eyewear stores in LA. He serves as a frequent consultant to both eyewear designers and film/TV studios, traveling the world scouring for the latest and best are available to his clients. He has fit heads of state; music icons (Cher, Madonna, Elton and Quincy) and Hollywood movers and shakers.